Wednesday, June 8, 2016

The Top Three Most Important SEO Trends of 2016 in Baton Rouge

In 2015, many drastic changes have been implemented in the SEO industry. For one, Google announced that it will consider mobile optimization for search engine rankings. News have also come out about penalizing press release farming and other black hat content marketing strategies. The sudden evolution caused a stir in the industry, with many thinking that Google and other search engines are trying to push their paid marketing services. But all was not lost, especially for businesses that were trying hard to rank better through legitimate means such as building their brand image and providing a better experience to their users. In fact, at the end of the day, everyone agrees that some of the most drastic changes rolled out last year makes it easier for genuine businesses to rank better.

Wednesday, June 1, 2016

Three Reasons Small Businesses Should Invest on SEO

For those who are running their own websites, they more likely to have heard of SEO or search engine optimization. This technique has one ultimate purpose: to bring more visitors to the target website. However, some business owners have little understanding as to why they have to do it.