Ranking the Multilingual website

Some English language-based businesses will try to cater to customers from other countries or the local expatriate communities with English as a second language. Such situations will require creating versions of websites that allow users to click on a certain section to adjust language settings. The problem though is how each language-specific site can rank well in the online searches, underlining the need for Baton Rouge SEO, or search engine optimization online marketing consultants.

Getting Mappy

Market research, with emphasis on potential customer locations, is essential to fixing your website around the right languages. For the Baton Rouge area, for instance, your clients may speak English or French – same principle applies if you’re from the northern states servicing Canadians from Quebec. A Spanish-language section may work if you have customers from areas that are habla Español, such as those from Latin America.

Domain is Mine

The website’s domain may depend on the language options you’re focusing. Ample investment is needed when you’re aiming for a website sporting ccTLDs, or the country domains that have the international ICANN suffixes in place of .com (ex. MyWebsiteDomain.fr for a French site, MyWebsiteDomain.uk for a British English-language site, etc.). gTLD Subdomains are a variation with the country suffix ahead of the domain name. gTLD directories are for sections of the main website with the different language options.

Having a website that has different languages for specific customer groups may be vital to getting more rankings. The content should also stay in sync with the language. 

Virtual Habits Adjustment

Smart phones have adjusted our online habits. Online shopping, reviews, browsing, gaming—we do so much with our phones. All the more, any business needs responsive web design in order to be viewed properly on every device, may it be smart phone, laptop, desktop, or a TV set. 

 

Blueprint

Each page on your site requires a lot of code tweaking with browser detection and mobile device detection to adjust on a phone’s lack of JavaScript. The tricky part is that effectiveness on deducing HTML and CSS features still depends on its conjunction towards a device’s database capabilities.


A mobile responsive site will be opened on different types of smartphones. Testing it with emulators is required to check if your site resizes correctly, which makes panning, scrolling easier when navigating.

Let the Pros Do It.

If you want to do this yourself, then you must dedicate at least a few months of your life, studying and coding, and testing. While that can be quite rewarding, you might not have the luxury of time as you run your business. A great option is to ask a Baton Rouge SEO firm like Red Stick SEO to do the task for you. Check out what they can do (http://redstickseo.com/services-we-offer/web-design/) then contact them immediately. To keep up with the revolution created by smartphones not only for you, but for customers as well.

Blogs Competing for Attention

There are literally millions of bloggers today, and even the most voracious of readers doesn’t have time to consume the massive amounts of content being generated each day. If you want to promote your business via blogging, here are a few pointers to give you an edge over the competition.

Concise Text for Skimmers

Make it an easy scan. You only have a few seconds to capture the attention of an internet surfer. Make it easy for your readers to know which parts hold important information by using bold text. Font type and size should be carefully selected not just for aesthetics, but for width size. Long paragraphs can turn off readers; shorten them instead.

 

Attracting Your Niche

Simply reporting facts on your blog would not guarantee readership. The problem with posting news is there are a lot of other websites that deliver the same service. You have to give your content a personal touch. Maybe you can publish some editorial pieces about controversial topics. It may be intimidating, but making a stand will also help you find people who share your views. Blogging presents an opportunity for you to introduce what your business is all about. You can do it yourself with these rules. Though, you might attract the wrong crowd with a random targeting strategy. Remember, niche exposure is a priority! That’s why it would be best to ask a Baton Rouge SEO firm like Red Stick SEO for help. They are exposed with social media optimization strategies. Who will make sure to attract a niche through keywords relevant to your business; produce content that persuades prospects to look into your service.

Baton Rouge SEO Services: Three SEO Trends that Will Continue in 2015

There’s already much for online marketers to revel in as the year draws to a close. The greater usage of social media channels and expanded image-based content marketing, so far, this year already gave business owners a wider arena to promote their product or service. Businesses need to think several steps ahead of the competition with 2015 on the horizon. That’s where a Baton Rouge SEO company like RedStick SEO can come in to help you with your options, a few of which Moran has taken time to dissect.
http://redstickseo.com/baton-rouge-seo-services-three-seo-trends-will-continue-2015/

Content is still Key for 2015 SEO

Search engine optimization, or SEO, is about providing relevant and readable content for site visitors who are looking for information about a product they want to buy or a service they want to check out. Now that Google has yet again followed up its local ranking algorithm with its new Google Pigeon updates, marketing experts take it as another challenge to try to get their clients’ website to the top of the search engine results page (SERP). There is little chance for any website to try to fool Google through sneaky, black hat tricks, for this updated algorithm has its own mechanism to make sure that websites with relevant and important content get to earn their place on the top pages.

The Common Misconceptions of Online Reputation Management

In this day and age of social media and technology, most businesses tend to forget that with all the positive effects of the internet, there are also damaging effects. The worldwide web opens up a lot of doors for expanding businesses and reaching everyone, but it also gives people the freedom to say what they way whenever they want, and that includes negative business reviews. Whether those reviews are lies from the competitors or an irate customer ranting, people will read them and this will affect your business.

Online Reputation Management: The Solution

The best way to combat this problem is through online reputation management. Although this service has become popular for many businesses, there are still a lot of common misconception surrounding this online marketing strategy. Here you can find these misconceptions and the truth behind the confusion.

 

Top 3 Misconceptions

#1: It takes a lot of time and effort to manage your online reputation.

This simply isn’t true. There are countless professionals who offer their services to manage your reputation for your business, just like this Baton, Rouge SEO company composed of a highly capable crew.

#2: It’s okay to ignore what is being said about your company.

Most companies and businesses know there are negative reviews being written about them, and they chose to ignore it. This won’t do because these reviews won’t just go away. In fact, they make potential customers go to your competition instead.

#3: Online reputation should only start when the negative reviews have shown up.

It’s a practical strategy to only employ the service when there are already negative reviews, but it’s a wiser strategy to protect the image of your business from the get go. It saves you time and effort in the long run.

Be attentive to what people are saying about your company. Manage your reputation right so you won’t risk losing potential customers. Getting the services of an expert team like Red Stick, a Baton Rouge SEO specialist, early on will help your company reach the top, while avoiding roadblocks and speed bumps.

A Professional Website Audit, It’s a Good Thing!

An auditing for a business always sounds like it’s a bad thing, but in the case of a website audit, it’s not bad at all. In fact, it’s a really good thing. A site audit is simply just employing someone to meticulously examine your website using their expert knowledge and tools to let you know what’s good and what’s bad with your site. It’s also advisable to get a semi-annual or even just a yearly site audit to make sure that your company is up to date with Google’s stringent policies. This is where an online marketing expert can help you company successfully audit your website and create a better one after seeing all the flaws.

Types of Website Audits

There are various types of website audits that a company can do for your business, but here we will list down the most common types needed for SEO purposes.

• Site Health Audits – A general assessment of the site health which concerns issues like a downturn in traffic due to unknown causes.

• Red Flag Audits – Assessing the website for potential penalty issues.

• Competitive Site Audits – Identifying site gaps and how they compare with the competitors and addressing this for continued website growth.

• Negative SEO Audits – Analyzes the downturns of site metrics that have been attacked by negative SEO methods.

• Security Audits – Audits the website for vulnerability.

Website Audit Importance

You might be convinced that you can use tools to audit your own website, and that is possible. But hiring a professional like the team of Red Stick, the Baton Rouge SEO experts will give fresh eyes, a comprehensive audit, a correct assessment and conclusions that are best of your website.

Baton Rouge SEO Poised to Respond to Google Mobile UX When it Happens

Baton Rouge SEO companies like RedStickSEO.com have been at the forefront of responsive web design development. This approach to web design enables users of any mobile device to view a website in the best possible format. By designing the website to change with the varying screen sizes and resolutions of mobile devices, any brand, business, or organization can provide a highly satisfactory mobile user experience. An SEO practitioner that offers responsive web design should at least know a thing or two about mobile SEO. If your website does not adapt responsive web design soon, Google estimates point out that three out of five users will search for one that does. Clearly, this translates to lost opportunities in terms of profits and new leads.

http://redstickseo.com/baton-rouge-seo-poised-respond-google-mobile-ux-happens/

Does your SEO change with the times?

If your company has had an Internet presence for quite a while now, you’ll probably remember a time when ranking on search engine results pages, or SERPs, involved the simple activity of building as many inbound links as possible. Once upon a time, that was how search engines operated, equating inbound links as a sign of a webpage’s authority.

SMO Effects

A great venue for marketers to engage with their customers is social media. Here the message disseminated does not stop with the customer, but is extended with friends and family. That happens with widgets, badges, content sharing, sign in, social commenting, link building, and keywords.

A widget is an app that captures information from a website and does something useful with it. This is taken advantage of by users in social media. Done when they copy content from your website that they post on their page to be precise. Using badges on the other had is a bit more complicated. This entails users using material from your website through embedded code. Allowing the public to grab your content is free publicity. That’s why it is vital to make all your post interesting to entice content sharing onto your niche.

Getting your prospect to sign in to your site is easier via popular social media sites like Facebook, Twitter, and Google Plus. Achieving this connects visitors that have a lot in common. And through conversation on your site, you can expect longer views, more page reviews, and increase sales from your website.

Commenting from your business’s profile to a targeted user generates traffic to your site. Because when comment is delightfully accepted, the user might just share it to his contacts. Making him the channel to which your message is delivered.

Here are just a few reasons that make social media optimization relevant in modern marketing. Take advantage of it now by getting in touch with a reliable Baton Rouge SEO firm like Red Stick SEO. Where they not only promote, but engage with your customers.

Consumer Behavior

Two factors that made it possible are mobile phones, and the internet. People seeking products/services don’t just browse on items anymore, but inspect them thoroughly. 

Websites serves as online portfolios. They are still extremely relevant to your online marketing these days. However, due to recent consumer patterns your site needs to be more proactive in acquiring patrons. Why? It’s because consumers today rely heavily on smart phones when making inquiries about products/services, creating a need for your site to adapt on any platform. The same also goes with reviews. One must be more proactive securing them from customers, due to their effectiveness as online marketing tools because they’re created by customers who are initially critical to the product/service.

Your Responsibility

Local buzz addresses your need to adapt. This product takes charge in strengthening your online presence locally. Its features, namely local listing, reviews, and promotions, are designed to lure people in to your business.

Citations on local listings like Google Places, Bing Local, Facebook Places, and Foursquare aid your customers in finding you. These sites also simplify the process of receiving reviews.

Nothing attracts customers more than discounts. Yes! You can put out coupons online. This eliminates the need of putting it on the daily paper or manually inserting them on windshields and mail boxes that’s exhausting, and inefficient.

These variables promote effectiveness making the need of excessively promoting your business on print and broadcast somehow go obsolete. To ensure success better go with a Baton Rouge SEO company like Red Stick SEO. Their expertise includes using a format that’s helpful to capture the interest of your niche.

Magic Words: Baton Rouge SEO Services Help Generate the Right Keywords

The foundation of all search engine optimization is the use of keywords. The right keywords can drive your company’s website ranks higher on any search engine results pages. As SEO involves complex strategies that you have little time for as a business owner, it’s smarter to consult with a professional Baton Rouge SEO service, such as RedStickSEO.com, to help you, among other things, develop the most effective keywords for your market. Having a base set of keywords is just the beginning of the process in properly marketing your business in Baton Rouge with search engine optimization. Now how to implement this properly and effectively, you’ll need a professional SEO company to customize all the other online marketing and promotional services your business might need to drive your brand and your website’s visibility across the different marketing platforms.

http://redstickseo.com/magic-words-baton-rouge-seo-services-help-generate-right-keywords/

Appealing and Easy Navigation for Websites

There are many factors in having a good responsive website. However, the most fundamental one is this: the simpler it is, the easier it is for visitors to browse through. Basically, the more intuitive the experience is, the more people will be encouraged to click and explore.

What Does a Clean Website Look Like?

You should have tabs for your every category. If you own a clothing company, separate tabs for men, women, accessories, shoes, size charts and shipping option, if there’s any. The longer your visitors are trying to figure out where they are going, the greater the risk of you losing them. Place your company’s information, contact details and social media buttons at the bottom part of each page of your website for easier navigation.

Go for Visual and Interactive

When visitors open your website, having videos, pop-ups and music playing right away can be off-putting. Flashy objects tend to take your visitors’ attention away from navigating your website. A better direction to go is to have a tab for a gallery. If your website requires a chat or customer service, direct visitors to a separate page.

 

Convey Information through Visuals

The point of your website is to give your visitors information that is easy to understand. Avoid having a text-rich home page and go for photos instead. If your website is tied up with other brands, incorporate their logos in your website. Save your company’s product description for the ‘About Us’ page and other sections. The most basic idea in having a working website is to appeal to your customers and share information about your company. Remember that design goes beyond aesthetic appeal and style; it is about function determining form. If you have a business set up in New Orleans and want to get a website, you’ll want to hire a Baton Rouge SEO service provider to make sure it’s designed well.

Ensure that Your SEO Tactic is a White Hat Tactic

In the quest for greater viewership and more ‘hits’, websites use a variety of means designed to attract online users. A strategy commonly used by webmasters everywhere is search engine optimization (SEO), which aims to improve a particular website’s ranking in search engine results pages (SERPs).

SEO practices can be roughly classified as either ‘white hat’ or ‘black hat’, although only ‘white hat’ practices are considered acceptable by search engines. White hat practices are ‘fair’ tactics that help enhance an internet user’s experience. Some of these tactics involve creating unique, relevant website content and sharing links with reputable websites, employing methods that comply with the parameters set by search engines’ algorithms.

Black hat SEO, on the other hand, circumvents these parameters through such tactics as creating spam content (i.e., low quality content meant to be produced in large numbers) and farming links (i.e., obtaining numerous links from other websites, regardless if they’re relevant or not). Search engines, especially Google, have since taken steps to penalize websites that use black hat SEO.

Webmasters still need to be careful though, as they might accidentally engage in what are considered black hat SEO practices. For instance, posting two copies of the same content in two different webpages could count as content duplication, which could be construed as a violation of acceptable SEO practices.

A Closer Look at a Mobile Responsive Website

When your business depends on your website for getting more leads or clients, your website should be accessible and functional on all kinds of devices. The term “devices” is used because the popularity of smartphones and tablets have been steadily increasing in recent years. Because of this, phones and tablets now have the capability of functioning as a desktop. Everything from surfing the web, social media browsing, checking emails, and even some online shopping. The quickest way to get into this trend and benefit from it, is simple. Have a mobile responsive website.

What Does “Responsive Design” Mean?

To put it simply, a responsive website design is fashioned to be structured and functional on any device it is being viewed on. Accessing the website on a desktop will give the customer the full view, but when they access it through a mobile device, the site immediately retracts to fit the smaller screen. This eliminates the need to create several other versions of the same website. Which saves business owners from spending extra money while at the same time making customers happy.

Reasons to Switch to a Responsive Design

There is no denying it, practically everyone is attached to their mobile phones or tablets today. Mobile usage is quickly increasing and it doesn’t seem like it will stop anytime soon. A responsive design will make it easier for your customers to browse through your website, which makes it convenient for them, and a happy customer will be a loyal customer. With a growing list of customers, your business will stay ahead of the competition. Not to mention that Google recommends business to make the switch.

There are several other reasons why a mobile responsive website will benefit your business. So while your competitors are still in the dark about this trend, grab the chance to make the switch and grab their customers too. Contact experts like the Red Stick, your Baton Rouge SEO specialist.

Essential Elements of Effective SEO

Search engine optimization is important for any business that wants a share of the online marketing spotlight, as this process allows search engines to index your site and rank it in their results pages. This can be a very complex system, since search engine algorithms are constantly changing. Nonetheless, there are some elements that have always remained true:

Baton Rouge SEO: Why Typography is a Big Deal in Website Conversions

The idea behind typography is not just to make the content readable, but meaningful as well. Anyone can type out a line of text or paragraph; what’s difficult is to effectively use typography elements like letter spacing, font size, and line height to give content a sense of character. That’s what the best Baton Rouge SEO companies can do for you. More than optimize your site for the search engines, they can also optimize it for your users as well, which ultimately, is what’s most important.

To the casual entrepreneur, typography might not be a necessary consideration. However, if you are serious about your online business, then you must know that it is an essential component of your overall web design. Consulting a bona fide Baton Rouge SEO firm will go a long way toward finding the right typography choices for your website’s conversion needs.
http://redstickseo.com/baton-rouge-seo-typography-big-deal-website-conversions/

Social Media is Now the New Business Card

If you’re still standing outside your business handing out flyers and business cards, you need to vamp up your advertising strategy. Let’s face the hard facts: technology has taken over the world as we know it and it’s not going anywhere soon. Everywhere you look people are on their tablets and smartphones, googling for the next hottest trend. If you stick to the traditional methods of advertising, no one will notice you exist.

Twitter, Facebook, Google +, and LinkedIn are the modern day business cards. And what’s better, is that you reach more people without spending a fortune on printing costs.

It’s Time to Optimize

If you’re new to the social media optimization world, don’t get scared, it’s all pretty basic. The first thing to remember is that SMO is just a platform to create brand awareness to a wider audience, making a wider pool for potential future loyal customers. Extending your reach may not be easy, especially if you have no experience. This is where the Baton Rouge SEO experts of Red Stick come in to help.

With years of experience in the social media marketing industry, the transition of your business to SMO will be a breeze. 

What to Look Forward to Once You’ve Optimized

When you’ve started your road to social media optimization, you’ve also started to build your brand. Your customers will start to notice your presence as more leads will start turning in and website traffic will pile up. Because you are now available online, your customers will be able to access your products and services at their convenience. They can also give comments, feedback, and reviews which will boost your credibility to others. After all, the loyalty and recommendations of your customers are the best kind advertising you can get.

Forget about the flyers and the calling cards; those are things of the past. The future and the success of your business is now in the hands of social media optimization. It’s time to broadcast your business for the world to see with the help of the Baton Rouge SEO experts of Red Stick SEO.

A Baton Rouge SEO Company Teaches you to Tread Carefully on Investment

If you’re putting in money for a new business or expanding a current one’s operations, Baton Rouge, Louisiana, may have the best of both worlds. The city’s status as the furthest deep-water port in the Mississippi River enables it to have better access to economic impetus while still welcoming tough competition. When you are preparing to invest in better marketing efforts and attract more customers, a Baton Rouge SEO company like RedStick SEO is ready to work with you. SEO is a series of processes designed to increase your website’s visibility in a search engine’s rankings. However, Waterman states that getting there is oftentimes your responsibility with support from an online marketing professional. The work includes creating and uploading quality content that passes search engine requirements, and establishing ties with potential partners.

http://redstickseo.com/baton-rouge-seo-company-teaches-tread-carefully-investment/

Creating Buzz that Lasts

When you’re running a small business, it’s hard to stand out from the crowd on your own. Differentiating yourself from the rest of the competition is no easy feat to accomplish. But once you’ve broken through the online ranks, dominating your local target market will be as easy as snapping your fingers. Your business’ website will be seeing traffic and raking in the customers in no time.

How to Generate Buzz that’s Newsworthy

Now that you’ve decided to conquer the local market, the next best step to take to hire a team that can help you climb to the top. With the help of a Baton Rouge SEO company from Louisiana, optimizing your business will be no problem. The only thing you have to worry about is finding a couch that’s comfortable enough to watch from as your business takes over the rest of the competition.

SEO Services to Enforce Your Online Presence

Just because you’ve listed your business online doesn’t mean you’ll immediately get the attention you want. Creating multiple listing can confuse your customers, so it’s best to leave the listing research and creation to the professionals. Another trick to get your brand out there is to have “Check In” visibility, hence consumers can do the advertising for you.

It’s also in the job of the top Baton Rouge SEO company to create a custom citation building, where your local presence is bolstered in your location.

Getting People to Talk

Now that an SEO company has helped you to establish your online presence, the next step is to get people talking about your business. Encouraging reviews and creating promotions attracts more loyal customers because they feel as if they are heard through their comments. While giving them promotions to look forward to makes them feel special and privileged.

Creating local buzz would be the strategic move if you’re planning to stay ahead of the competition. Plus, it doesn’t hurt to have a professional team of online marketers like Red Stick SEO to give you the leg up.

Finding Your Way in Baton Rouge’s Online Community

Baton Rouge, Louisiana’s capital city boasts of a rich history. Prior to its founding as an American city, the French, English, and Spanish have occupied the city—all influences that are traceable on its name and its flag. Recently, Bernardo de Galvez, who was one of the city’s founders and defenders as well as the Spaniard who became Governor of Louisiana prior to its American founding, was honored by the House of Representatives with a portrait of him.

Now what does Baton Rouge’s past have to do with today’s life in the city? Comparing the achievements of our forefathers is a way of figuratively showing how and where communities are built today. The New World is a virtual one, of the lives we create online with social-networking platforms and the kind of businesses that thrive in them.

Doing business on the Internet is a venture that takes two to tango: providing services and promotions. An SEO company aids local businesses with online campaigns. The company also works as a guide, messenger, and to an extent, an online catalogue. Finding your way in Baton Rouge’s online community begins with SEO; however, such a highly technical marketing method can be difficult for businesses to take on by themselves.

The varied historical traces of Baton Rouge show how the city was born and kept. In an online community, companies would have to seek help from an SEO company as the foundation of a thriving and successful business. Find your way, but be guided.

Networking Tips for LinkedIn with Social Media and SEO in Baton Rouge

Businesses oftentimes need the help of other such entities to survive and outlast the competition, which is why networking should be an essential part of building your enterprise. If you don’t want to scour every networking event in Louisiana’s capital personally, you can always look for potential clients and stakeholders through LinkedIn.

Generate Expert Content

You can hit two birds with one stone if you invest in content creation, especially about expert tips and information on your industry, and posting them on social media sites. Not only will you be helping other businesses, you’ll also score some sweet points with your Baton Rouge SEO campaign.

Use Notifications to Be Active

Check what other LinkedIn users are doing with their careers or businesses, and make it a point to congratulate people on achievements and important milestones. Increasing your LinkedIn activity this way assures people that there’s a person behind your account and brand name – someone they might eventually want to do business with.

Pump Up Your Profile

Make sure that you completely fill out all important sections of your profile page, and update them from time to time whenever significant changes arise. A good tip would be to keep your business summary in bulleted form instead of sentences or paragraphs for your potential readers to understand it easily.

Connect and Be Connected

Put your LinkedIn profile on your business card so your prospective clients know to connect with you through social media. Moreover, you should also put the link on emails and online directories so people could easily find your profile whenever they need to contact you. Efficient networking through LinkedIn mixes elements of both social media and SEO in Baton Rouge to get the word out where it’s needed the most.

A Guide to Writing Content for SEO that Baton Rouge Firms should Follow

Panda and Penguin started it; Hummingbird is perfecting it. Thanks to the latest Google algorithm, search engine optimization or SEO techniques today should focus on content creation instead of keyword stuffing or other techniques that appeal only to web crawlers. In today’s online marketing world, reader-friendly content is king.

Audience Priority

What better way to write content that people can understand and get information from than actually writing with people in mind? Identify the target market for your business in Louisiana and choose topics for Baton Rouge SEO content that you know will interest them and keep them reading.

Business Blog

Thanks to these new guidelines, there’s absolutely no reason not to set up a blog for your website. Create unique content as often as you can (produce new ones every month, if possible) using SEO-optimized keywords that hopefully can generate some backlinks for your site. Be sure to keep your posts related to your business, though.

Catch with Headlines

Write catchy headlines that will instantly grab the attention of whoever happens to visit your website. Whether you’re writing stuff to post solely on your site, or for social media sharing purposes, clear and interesting headlines (without going over the top) are half the battle.

Don’t Farm Links

“Link farming” is a process that’s frowned upon and in fact banned by major search engines. It relies on mass purchase of links that lead back to your site. SEO practices in Baton Rouge today relies on natural link building, and that can be accomplished by writing quality content that people will want shared.

Keep your SEO efforts up-to-date by focusing on excellent quality content generation. In doing so, you are helping your business efficiently reach out to your target market and reel in some real and loyal customers or clients.

Qualities of Good Content

In 1996, Bill Gates made a prediction about the future of the Internet in an essay. In it, he asserted that content, more than any other media, would be where the real market on the Internet would be. As many Internet marketers know, today, more than ever, Bill Gates’ prophesy, which was embodied in the title of his essay, couldn’t have been more true: Content is King.

Adapting Baton Rouge SEO Strategies to Google’s Panda 4.0 Algorithm

A quick way to make sure your audience will read your content is to give them what they want to read. Don’t be afraid to ask them what they want to know— and don’t worry; doing so isn’t “cheating”.

A panda— whether it’s the animal or the algorithm— can be quite aggressive when provoked. With that in mind, do what you can to stay on its good side. By following the tips above and working with experts in SEO in Baton Rouge like Red Stick SEO, keeping Google Panda happy should be a piece of bamboo cake.

http://redstickseo.com/adapting-baton-rouge-seo-strategies-googles-panda-4-0-algorithm/

Baton Rouge SEO Company Discusses Recent Developments with Google+

Google claims that social media signals do not affect search ranking, but numerous case studies such as those by Shrushti.com and Moz.com have proven otherwise. Thanks to algorithm updates like Hummingbird, quality content is given precedence over spammy ones—and retweets, likes and shares are pointing people towards worthwhile articles and videos.

Naturally, Baton Rouge SEO companies like Red Stick SEO have weighed in on how this development might affect search results. Experts have long held that Google+, among all social media platforms, has the biggest effect on SERPs because of one feature: authorship. According to Google CEO Eric Schmidt, content tied to verified online profiles (e.g. a Google+ account) usually rank higher than those that do not.

http://redstickseo.com/baton-rouge-seo-company-discusses-recent-developments-with-google/

Why Use Long-tail Keywords for SEO?

There’s no denying that Google has come a long way in improving its search algorithms. Gone are the days when blackhat SEO practitioners could manipulate results by simply stuffing their content with keywords. Thanks to changes introduced in the Penguin and Hummingbird updates, well-written and informative content are now prioritized over spammy ones. 

 

That being said, SEO these days is still dependent on keywords. After all, users still enter keywords into search engines when they want information about something. Hence, content should still include judiciously inserted keywords to increase its chances of appearing as a top search result. 

When Images Add to Better Rankings

It can get rather boring when you browse a website full of quality content and all you see are walls of text. You may consider spicing things up with a number of descriptive images. However, if you want to push up the site’s rankings, much legwork will be needed in tweaking the pics you upload, and that’s where your SEO specialist comes in.

About Baton Rouge SEO for 2014: The Living, the Dying and the Soaring

Search engine optimization or SEO in Baton Rouge is the local businesses’ best friend in the online marketing arena – it allows small and large businesses alike to be more visible to their customers by affording them a higher ranking in search engine results pages or SERPs, especially on Google. This 2014, with the rise of Google’s Hummingbird algorithm, many business owners are asking themselves: is SEO a dying breed, or is it still alive and well enough to work? The answer might shock you: it’s a bit of both.

What died?

There are two sides to SEO, white hat and black hat – black hat SEO relies on below-the-belt tactics that aim to trick search engines into giving a good ranking to a website or web page not because of the quality of its content in terms of what the reader can appreciate, but solely on the number of links, keyword insertion, spam, and other techniques.

http://redstickseo.com/about-baton-rouge-seo-for-2014-the-living-the-dying-and-the-soaring/

Can You Use Competitors as Keywords?

There has been some talk about using brand terms as keywords in SEO (search engine optimization). To date, the SEO industry is still divided on the issue even though the practice is common in the U.S.

This is a tightrope that can snap at any time. The Federal Trade Commission has regulations for mentioning other brands for the sake of comparing them with the brand in question. Some brand operators are willing to take the risk of violating trademark policies for a broader presence in the search results.

If you’re still confident about taking the risk, it’s important to get an idea of what constitutes as a trademark. The ™ or ® symbols on designs and names is the focus of this long-standing issue with keyword optimization. However, the ™ symbol carries less legal repercussions than the ® symbol since the former refers to an unregistered trademark.

Nevertheless, Google allows competitor brand terms to be used by competitors as long as they don’t include trademark terms. This especially applies to ads where Google may prevent the ad from showing because of trademark violations. One good way of averting the effects of this SEO issue is to go to the U.S. Patent and Trademark Office online and search for trademarked terms.