There’s
no denying that Google has come a long way in improving its search
algorithms. Gone are the days when blackhat SEO practitioners could
manipulate results by simply stuffing their content with keywords.
Thanks to changes introduced in the Penguin and Hummingbird updates,
well-written and informative content are now prioritized over spammy
ones.
That
being said, SEO these days is still dependent on keywords. After all,
users still enter keywords into search engines when they want
information about something. Hence, content should still include
judiciously inserted keywords to increase its chances of appearing as
a top search result.
