Search engine optimization (SEO) and content marketing are intertwined with each other; business owners have to engage in both to remain competitive in the Baton Rouge market. The fact that Google takes the time to constantly revamp the Panda algorithm highlights the importance of having great content. After all, content marketing provides SEO with the valuable backlinks necessary to determine the ranking of a website. To improve your Baton Rouge SEO campaign, you’ll have to improve the content that you produce on a regular basis. This is often easier said than done, especially if you do not have an extensive writing background.
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