SEO
in Baton Rouge can affect your marketing efforts, especially if there
are changes or updates in the strategy. With the rise of Google’s
Hummingbird algorithm, many business owners are asking themselves: is
SEO a dying breed, or is it still alive and well enough to work? The
answer might shock you: it’s a bit of both.
What
died?
There
are two sides to SEO, white hat and black hat; black hat SEO relies
on below-the-belt tactics that aim to trick search engines into
giving a good ranking to a website or web page not because of the
quality of its content in terms of what the reader can appreciate,
but solely on the number of links, keyword insertions, spam, and
other shady techniques. This seedy underbelly of the SEO world,
fortunately, is dying, thanks to smart algorithms like Hummingbird,
or even the previous Panda and Penguin updates.
What’s
still alive?
White
hat SEO, on the other hand, relies not on deception, link farming,
and spamming tactics, but on quality content, links, keywords, and
the like. This type of optimization hinges on excellent user
experience, because what would a business website be if it doesn’t
foster efficient communication and interaction between the business
owner and his customers and prospective clients?
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