Qualities of Good Content

In 1996, Bill Gates made a prediction about the future of the Internet in an essay. In it, he asserted that content, more than any other media, would be where the real market on the Internet would be. As many Internet marketers know, today, more than ever, Bill Gates’ prophesy, which was embodied in the title of his essay, couldn’t have been more true: Content is King.

Adapting Baton Rouge SEO Strategies to Google’s Panda 4.0 Algorithm

A quick way to make sure your audience will read your content is to give them what they want to read. Don’t be afraid to ask them what they want to know— and don’t worry; doing so isn’t “cheating”.

A panda— whether it’s the animal or the algorithm— can be quite aggressive when provoked. With that in mind, do what you can to stay on its good side. By following the tips above and working with experts in SEO in Baton Rouge like Red Stick SEO, keeping Google Panda happy should be a piece of bamboo cake.

http://redstickseo.com/adapting-baton-rouge-seo-strategies-googles-panda-4-0-algorithm/

Baton Rouge SEO Company Discusses Recent Developments with Google+

Google claims that social media signals do not affect search ranking, but numerous case studies such as those by Shrushti.com and Moz.com have proven otherwise. Thanks to algorithm updates like Hummingbird, quality content is given precedence over spammy ones—and retweets, likes and shares are pointing people towards worthwhile articles and videos.

Naturally, Baton Rouge SEO companies like Red Stick SEO have weighed in on how this development might affect search results. Experts have long held that Google+, among all social media platforms, has the biggest effect on SERPs because of one feature: authorship. According to Google CEO Eric Schmidt, content tied to verified online profiles (e.g. a Google+ account) usually rank higher than those that do not.

http://redstickseo.com/baton-rouge-seo-company-discusses-recent-developments-with-google/

Why Use Long-tail Keywords for SEO?

There’s no denying that Google has come a long way in improving its search algorithms. Gone are the days when blackhat SEO practitioners could manipulate results by simply stuffing their content with keywords. Thanks to changes introduced in the Penguin and Hummingbird updates, well-written and informative content are now prioritized over spammy ones. 

 

That being said, SEO these days is still dependent on keywords. After all, users still enter keywords into search engines when they want information about something. Hence, content should still include judiciously inserted keywords to increase its chances of appearing as a top search result. 

When Images Add to Better Rankings

It can get rather boring when you browse a website full of quality content and all you see are walls of text. You may consider spicing things up with a number of descriptive images. However, if you want to push up the site’s rankings, much legwork will be needed in tweaking the pics you upload, and that’s where your SEO specialist comes in.

About Baton Rouge SEO for 2014: The Living, the Dying and the Soaring

Search engine optimization or SEO in Baton Rouge is the local businesses’ best friend in the online marketing arena – it allows small and large businesses alike to be more visible to their customers by affording them a higher ranking in search engine results pages or SERPs, especially on Google. This 2014, with the rise of Google’s Hummingbird algorithm, many business owners are asking themselves: is SEO a dying breed, or is it still alive and well enough to work? The answer might shock you: it’s a bit of both.

What died?

There are two sides to SEO, white hat and black hat – black hat SEO relies on below-the-belt tactics that aim to trick search engines into giving a good ranking to a website or web page not because of the quality of its content in terms of what the reader can appreciate, but solely on the number of links, keyword insertion, spam, and other techniques.

http://redstickseo.com/about-baton-rouge-seo-for-2014-the-living-the-dying-and-the-soaring/

Can You Use Competitors as Keywords?

There has been some talk about using brand terms as keywords in SEO (search engine optimization). To date, the SEO industry is still divided on the issue even though the practice is common in the U.S.

This is a tightrope that can snap at any time. The Federal Trade Commission has regulations for mentioning other brands for the sake of comparing them with the brand in question. Some brand operators are willing to take the risk of violating trademark policies for a broader presence in the search results.

If you’re still confident about taking the risk, it’s important to get an idea of what constitutes as a trademark. The ™ or ® symbols on designs and names is the focus of this long-standing issue with keyword optimization. However, the ™ symbol carries less legal repercussions than the ® symbol since the former refers to an unregistered trademark.

Nevertheless, Google allows competitor brand terms to be used by competitors as long as they don’t include trademark terms. This especially applies to ads where Google may prevent the ad from showing because of trademark violations. One good way of averting the effects of this SEO issue is to go to the U.S. Patent and Trademark Office online and search for trademarked terms.