Incorporate SEO From the Very Beginning to Improve User Accessibility

When first planning a website for a Baton Rouge business it is a good idea to think about SEO. Website owners need to use search engine optimization anyway to help get better rankings. Delaying on incorporating SEO for your website will only create more work for site owners later, not to mention being difficult in adding keyword optimized content to pages that weren't designed around it or having to rearrange the site map to a more SEO friendly style.

3 Solid Reasons Why Every Small Business Needs SEO Services

Chances are that, you have more than likely heard many marketers proclaim that every small business needs SEO. When it's all said and done, statistics indicate that they are in fact correct. Small businesses that utilize SEO stand to gain several distinctive advantages over their competitors that don't, some of which will be discussed below.

Some Tips for Small Businesses to Improve Your Local SEO Results

Many small businesses have a local target audience, and because of this, they use localized marketing and advertising efforts to generate leads and drive profits. Search engine optimization is one of the more cost-effective marketing methods for businesses of all sizes, but many small businesses struggle with local SEO strategies. If you are interested in improving the results of your SEO efforts in Baton Rouge, you can follow a few easy tips. Implement SEO in Your Website One idea to boost the results of your search engine optimization efforts is to revamp your website using local SEO techniques and tips. Many local businesses, for example, incorporate the city name into their content in some way. You may also incorporate suburb names, such as Port Allen, Brusly, Addis or Baker, into the content.
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Use SEO to Draw Attention

Baton Rouge businesses that are looking to stand out in a crowded marketplace can utilize search engine optimization services to capitalize on the exposure that Google, Bing and Yahoo search engines can offer. SEO is a mix of the right keywords, links and overall content.

Internet Marketing for SMEs: Three Tips for an Effective Mobile SEO

Change is a universal principle cutting across all facets of life; sometimes you are prepared for it and other times, it just takes you by surprise. Nevertheless, it is your ability to respond to that change that ultimately determines whether it is a favorable one or otherwise. Such is the case of the online marketing scene which has over the years, witnessed a revolution in mobile and telecommunication usage. As a business owner, you should already be familiar with the key role of Search Engine Optimization (SEO) in internet marketing as well as its resulting effects on website traffic and leads conversion. Back then, people accessed the Internet using laptops and computers, but nowadays mobile devices have captured the space, and so to continue enjoying the dividends of your online marketing strategies, your approach must adapt to accommodate this paradigm shift.
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Online Marketing Companies Boost SEO Strategies

Online marketing is rapidly emerging as the preeminent method of marketing for businesses, as a company's website exposure has the potential to reach billions of prospective visitors to the site at any given time.

Content, Social Media, and Reputation: 3 SEO Tips for Small Businesses

Search engine optimization (SEO) is a vital part of modern internet marketing campaigns. In fact, as SEO grows and changes, it becomes even more important to keep up with the latest trends in the world of internet marketing. Many small businesses do not consider SEO to be very important for reaching their marketing goals; however, as Google moves from global to local searches, SEO can be a small to medium-sized business’ best friend. Here are three tips on getting started in SEO for local business owners: Content The days of keyword stuffing and rehashed content are long gone. Today’s customers and search engines look for creative and original content that is well-focused on your area of business. Current search algorithms are actually designed to search for original content over any copies. Focus on posting or releasing write-ups and infographics that are unique and relevant to your business.
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Benefits of Pinterest in Marketing Your Business

When it comes to marketing your business online, social media can help propel the business forward. Due to the way search engines operate today, enhancing your online reputation directly affects your local brick-and-mortar facility. Although Pinterest isn't as popular as other social sites, it does have potential to drive consumers to your business. An internet marketing company can help you maximize its potentials in promoting your business.

Twitter: Social Platform Where Brevity is Premium

A dynamic presence in the social media helps develop a strong online reputation for your business. In 140 characters or less, you can reach a large number of potential consumers from a single post. While this platform is simple in comparison to other methods, it has become one of the most popular and efficient methods to network online.

Vast Networking

By the end of 2015’s first quarter, there were approximately 302 million active users on Twitter, including celebrities, politicians, business leaders, as well as millions of potential customers. As anyone can join in conversations connected to hashtags, your business can have increased exposure by contributing to this network. A single post has the potential to reach thousands of people in a matter of a few minutes.

Traffic Generation

Although Twitter only allows a small number of characters for each post, you can still take advantage of generating traffic to your website by including links that have been shortened. There are services that can do this for you, allowing you to put more engaging content in your tweets along with the link.

Improving Reputation

Online reputation is important to cultivate in your local community. By interacting with others on social media, you help boost your image as an organization that engages its customers and the wider public. If people are comfortable with your posts on Twitter, and trust the voice of authority and knowledge infused in your website content, consumers are likely to trust the products and services you offer.

Baton Rouge Marketing Experts Help You Differentiate SEO from SMO

Previously, the most effective online marketing tool that businesses in Baton Rouge and elsewhere used was search engine optimization, or SEO. With social media sites becoming just as popular as search engines, however,social media optimization is catching up fast. It shouldn’t bother advertisers, however, since both methods can be used at the same time instead of favoring one over the other.
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Baton Rouge SEO Expert Tips on SEO-Friendly Places to Post Content

Most people wonder how Bufferapp blog posts managed to consistently attract readers in droves and top search results. Bufferapp’s SEO strategy, it turns out, was by no means focused entirely on targets like traffic, conversions, and revenue but rather on content planning and promotion. Bufferapp is a perfect example of a perfect integration between solid SEO and an equally effective content marketing strategy. These methods, when executed correctly, can enable your business to dominate search results pages and pave the way for a stronger online presence. For the best SEO-friendly places you can publish your content online, Baton Rouge SEO experts have the answer.
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Maximize Your Online Brand Presence

Marketing experts agree that how you present your brand online is the 21st century equivalent of your first meeting with a customer, which is the reason why businesses’ online marketing game is becoming stronger than ever. Online branding is a significant part of digital marketing, so make sure that you use your online presence up to its full potential to make your brand stand out. This article will help you with that.

Make Use of Your Social Media Accounts

Social media marketing is truly an efficient and affordable means of promoting both small businesses and large corporations as it can easily enhance your brand’s visibility. Social media marketing can help you grow your sales while reaching worldwide audiences.

Brag about your accomplishments

Earning awards or recognitions just goes to prove the quality of your products or services, so be sure to display them where users can easily find them. They will surely enhance your credibility immediately.

Resist Jargon

If you think you’re impressing your audience by using your own industry’s jargon, that’s where you’re wrong. One common website content blunder is using so much of your industry language and fancy terms that your potential customers are finding it hard to understand you. The key here is to get in the mind of your target market and speak to them in language that they would use to search for your products and services.

Upgrade Your Website

It is common knowledge that creating a website is a necessity for any kind of business, but one of the best things you can do to drive traffic to your website and boost brand visibility is search engine optimization for excellent performance on search engines.

Be in control of your online reputation and identity and gain leads from enhancing your brand visibility. Be original, and be honest and open as much as you can about your brand’s value. Start caring more about your online presence as this is your business’ primary embodiment. Good luck!

Mobile Responsive Design Ensures More Site Traffic

With more and more people using a mobile device to browse the Internet these days, turning your site into a mobile responsive one is a good idea. This is because a mobile responsive site optimizes the browsing experience for mobile users, which means more flexibility and absolute user-friendliness for anyone who visits the site.

Create Brand Awareness through Facebook Today

Did you know that there are more Facebook users from the U.S. than U.S. citizens that voted in the last election, and that an average American user spends 40 minutes a day to browse the site? That’s how popular and influential Facebook is, so it’s a no-brainer that businesses are starting to use this social media site to promote their brand. You can do that, too, but let us help you create local buzz through this leading social network.

Determine your goals

Facebook is comprised of various features, so you have to pinpoint your objectives before you get started. Do you want more website visits? More Facebook likes? More fan engagement? Facebook has a new advertising scheme that recommends ad formats based on your target.

Utilize your Facebook Ads

Facebook ads are being not just to be used, but to be optimized. Take advantage of this by highlighting your products, special deals, and sale events.

Go crazy with the images!

Get more robust fan engagement by posting interesting and out-of-the-box images to grab attention. You can also upload multiple images (up to six) to your Facebook ads at no extra cost.

Host a contest!

Hosting a giveaway or contest has never been easier as Facebook just recently changed their policy and now allows contests to be hosted directly on their site. Hooray for you!

Facebook has truly become more than just a site where people can talk to their friends or connect with their distant relatives, it has now become a place where business owners can promote brand awareness efficiently. This social network has been a blessing, and there’s no better way to express our gratitude other than utilizing and using it to our advantage. Happy advertising!

Top Social Media Platforms for SMO

Social media has been a big help for marketing and even though there are a lot of platforms to choose from, there are a few who take the lead and make the greatest impact in business’ efforts to reach out and foster loyalty. These social media platforms are easy to use and most marketing companies use them to disseminate information and engage their customers.

Facebook

Facebook is the most popular of all simply because so many people are in it. Most target markets are richly represented there, and marketers are more than happy to make the most of the diversity.

Twitter

Twitter’s 140 character limit is a challenging puzzle that many marketers have spent forever trying to crack. How do you state your message with only so many words? Other than that, Twitter is popular, accessible, and so simple that it’s easy to imagine why it has huge marketing potential.

Google+

Google+ gets so many brownie points for being directly affiliated with the biggest reasons why the SEO industry exists! Despite being less popular than Facebook, Google+ has attracted a very vocal and loyal group of users that lean towards more specific tastes.

YouTube

Sometime in the past half century or so, people have changed how they absorb information. YouTube is a milestone of this shift from static images and text to moving video. Capitalize and capture your audience with a striking production.

These social media platforms can be hard for small business owners to understand their first time. For such people, a reliable Baton Rouge SEO firm is available to help them navigate this new social media landscape.

The Significance of Finding the Right Keywords

Keywords are the foundation of search engine optimization (SEO). The ranking your website can obtain through SEO will depend on your use of the right keywords. Here are basic steps on maximizing keywords in your online marketing strategy.

A Baton Rouge SEO Company Helps You Convert More Online Customers

Ideally, your business’ website can be used to help drive up leads and sales for your business. This, however, only works if your website is accessible enough for your customers to visit and explore. Accessibility goes beyond the mere physical appearance of your site; it also deals with its interaction with search engines, and how easily your customers can find your pages using those very search engines. Your website will need search engine optimization (SEO) if you truly want it to be an effective part of your business’ marketing. This means having to optimize everything about it—its content, appearance, and even its very structure—so that both search engines and users will find the website incredibly useful and worth visiting. You will need the help of a Baton Rouge SEO company such as RedStickSEO.com to get your site up and running, ready to help customers with what they need and increase their chances of making purchases.
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Tips to Survive Digital Marketing

In this day and age, digital marketing has been very useful and influential. It is also very helpful to entrepreneurs who want a convenient way to connect with their clients online. However, the concept can be daunting, so you have to familiarize yourself so you won’t get lost.

Create Good Content

Content is everything, so really take time to write something nice. Think of something relevant and relatable that will make your visitors keep on coming back to your site. Start with topics that are honestly close to your heart, as those will flow out more easily.

Update your Social Media Accounts

Online presence is also needed for digital marketing, so at least update once in a while. Conversational updates may also help so that you can engage your visitors. Many people spend so much time on social media, so grab that chance of making them visit your site.

Take Good Care of Your Online Reputation

There are a lot of different visitors online and you can’t control their different opinions. Even if you do your absolute best, it’s next to impossible to please everybody, and negative reviews tend to ring louder than positive ones. There are ways to minimize the impact of negative reviews, and it will do your business well for you to learn them.

Hire Experts to Optimize Your Site

SEO and SMO nowadays are the best marketing tools that you can use to promote any business. Take full advantage of this by having professionals manage your site, and exploit Baton Rouge SEO to tip the scales in your favor. Always remember that to be successful in any business, few things are more important than reputation. That said, there’s no faster and cheaper way to get your message out there than through the internet, so exploit it!

What’s Gone: How Hummingbird Changed SEO Tactics

SEO in Baton Rouge can affect your marketing efforts, especially if there are changes or updates in the strategy. With the rise of Google’s Hummingbird algorithm, many business owners are asking themselves: is SEO a dying breed, or is it still alive and well enough to work? The answer might shock you: it’s a bit of both.

Content Marketing Tips for your Business

Content marketing is more valuable than ever and small to big companies are seeing huge returns. Content marketing can be scaled according to your need and options exist for every budget. In order to make 2015 your most successful year for content marketing, here are valuable and timely tips. Find ways to incorporate them into your strategy or hire a Baton Rouge SEO company to do this for you.

Invest in visual content

Digital technology is evolving and it has given marketers the chance to tell stories through the use of videos, infographics, and images. Visuals get more total views than textual content. Incorporate visual elements in every single post, article, and tweet you produce.

Learn to curate

It’s becoming clear that customers are less interested in promotional content and more drawn to thought leadership quality content. The best way to do this is by learning to curate relevant content from across the web and providing your followers with information they want and need.

Repurpose content

Unless you have a team of content creators, it’s difficult to produce materials on a daily basis. In order to maximize the value of the content you publish, find ways to repurpose it. Pull out key points from an article and tweet them. Finding ways to repurpose material will allow you to extend the valuable life of your content. To maximize your content creating efforts for your business, work with a Baton Rouge SEO company like Red Stick SEO. For more information, visit our website: http://redstickseo.com/

Four Business-to-Business Marketing Trends That You Should Do

As you lay the foundation of your marketing strategy, here are five marketing trends to give your business a jumpstart on your big projects for the rest of this year and the following years.

Get to know your customers

Dig deeper into customization and personalization strategies to find the small, yet profitable subsets of your market. Micro-targeting these customers will require data to create the kind of one-to-one conversations. Commit to a buyer persona that lets you dive into needs, lifestyle, and motivation of your buyers.

Spend your money on the right content and platform

The days of free reach are over. If you don’t pay, your followers very likely won’t see anything you’re doing in the social realm. Understand which digital properties are performing best for you. Build budgets and relationships around content placement, opportunities, and platforms. Pair posts with strong calls to action and supporting elements.

Dominate Mobile

Fine-tune your mobile strategy for content execution. Employ dynamic display technology to adjust content offers and images sizes based on user’s screen resolution. Power-up your social media channels with micro-content to draw viewers’ attention.

Quality Content Will Spotlight the Importance of Professional Writers

Be prepared to provide in-depth creative briefs and make internal documentation available to give your writer a complete view of what you’re trying to accomplish and your target audience. To have these online marketing strategies for your business, hire a Baton Rouge SEO company like RedStick SEO. For more information, visit us at http://redstickseo.com/

Do Better: Improve Your Content with These Tips

Content is what draws visitors to your site. Here are a few tips to help you write better content and enhance your SEO efforts:

Write for Your Readers

Make your readers the focus of your content. It’s easy to get lost in writing about things for your own enjoyment, but don’t forget that people read your content for their benefit. Try to write in such a way that readers can easily understand your content, especially if your topic is very technical. When readers find value in the content you produce, they will be the ones to go out of their way to read what you write.

Digital Marketing Mistakes and How to Avoid Them

We all know that success in digital marketing requires a mix of hard work and intuition. Even the easiest marketing campaign can still fail to hit the mark if these important points will not be given equal amounts of attention. Here are some tips on what to avoid and how to do your online marketing strategy in a cost-effective and efficient manner.

 

Stop overanalyzing every detail. Look at the points that matter the most. Instead of overanalyzing, just look at the conversions, purchases, and new customers brought in. Make sure the metric has improved. Never settle for mediocre content. The reach, relevance, and connection to the customers are more important. This can determine the success of your marketing efforts. Remember to add good marketed content as it is an edge against the competition.

 

Improve your digital efforts by covering the basics. Make content and social updates that target the attention of your audience. Lastly, learn to adapt to changes. Marketing is more dynamic than ever. With this being said, you need an online marketing company like Baton Rouge SEO that is able to provide premier services to help you and your business reach success in the digital world.

Social Media Has a Great Impact on Your Baton Rouge SEO Strategies

Social media is an essential part of a successful Baton Rouge SEO strategy. Any marketer today knows just how important social media is in search engine rankings. In fact, according to Econsultancy’s State of Search Marketing Report in 2013, 82% of agencies and 74% of companies said that social media has a large part to play in their SEO efforts. However, there seems to be a debate when it comes to exactly how social media affects search engine rankings, thus creating confusion. In truth, even if in the event that social networks do not have an effect on SEO, other related aspects still have an impact upon a company’s ranking. Social Links Both a small business and a well-known brand should exert effort in developing and creating original content to post on social media. When it garners enough attention, said content could potentially have a positive effect on search rankings.
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How to Start Your Online Business

Are you planning to start your own online business, but are not sure where to start? If you’re ready to take charge of your success, there’s no better time to start but now. Starting an online business don’t need a capital to buy for a franchise or a storefront or to pay for your retail space. And when your business is online, you can reach a lot of possible customers without spending so much to get your business noticed. However, like with any business, you need to start with the most basic ones.

 

 
• Step one: Identify what product or service to sell. Boost your chances by searching for a group of people who are looking for a solution to a problem, but not finding many results.

• Step two: Make sure that your content is good and catchy. Establish your credibility. Arouse interest with a creative headline.

• Step three: Build and design your website. Make it simple. Your website is your online storefront so make it customer-friendly.

• Step four: Use online marketing tools to drive potential buyers to your site. There’s a lot of choices to choose from.

 

Starting up an online business may be easy or hard, depending upon whether you did some research before your began. You can make money if you execute the steps accordingly. And for your online marketing tool needs, trust Baton Rouge SEO.

Why Include LinkedIn in Your SEO Efforts

Everyone knows that Google is the world’s leading search engine but that does not mean that you should limit your SEO efforts to Google alone. In fact, many of today’s social media platforms and networking sites are getting more and more popular each day. LinkedIn, for example, is a business centered networking site that, when optimized properly, can be a great help to its visibility. Here’s how:

Benefits of SEO

Your business website should be visited, not hidden in plain view. Developing a marketing strategy is important for any business. Without any, your efforts to attract your prospects will be put to waste. There is a multitude ways to help you boost your online presence, but search engine optimization is likely to get you the most bang for your buck. How will it benefit you and your business? Read along and find out.

SEO can give an increase in your website’s traffic. As soon as the process starts, internet browsers will find your website easier, expanding your client base. SEO can help you bring thousands of visitors to your website in a day. People trust Google. They also trust that the first listing in google is a reliable site. Increase in visibility also mean higher sales. The more people who come to your website, the more potential customers you attract.

With search engine optimization, the results are permanent and success is within your reach. Red Stick SEO provides online marketing strategies that will surely give you satisfying results.

Get Started on Mobile Responsive Design with Baton Rouge SEO Companies

Mobile responsive design is an entirely new skill to master. With this in mind, businesses should know that only a select few of Baton Rouge search engine optimization companies who offer web design know mobile responsive design. It’s wise to pay attention to the services offered before signing up with an SEO marketing partner. These days, more people use smart phones and tablets than desktop PCs when they go online. In line with this, businesses can’t afford not to have a mobile responsive website especially when they are aiming to go all-out in their SEO marketing campaign.
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Good Online Marketing Strategy

These days, coming up with a good marketing strategy for your online business is a requirement. It may be hard to attract the eyes and ears of your target market because of the competition over the web, as you are not only competing against larger companies with nicely funded marketing departments. You are also up against a lot of other distractions for the attention of your prospects. But it doesn’t mean that you won’t be able to make it online. A comprehensive online marketing strategy can help you reach the top.

The first and probably the most important step is to develop a catchy brand name and image for your business. The brand makes your business recognizable from other competitors. Second, study your competitors. Know them from their websites. Third is to study and identify your market. This will be your center of focus instead of all internet consumers. Fourth, try to get ideas from your competitor on how they run their marketing strategy. Last but not the least, create various online marketing campaigns at once. This will help increase your brand’s recognition.

 
You can do so much for your brand online. There are a lot of ways to make your business grow and be one of the top. Red Stick is a company in Baton Rouge SEO that can assist you with your online marketing campaigns.

White Hat SEO is Best for Brands and Businesses

Search engine optimization (or SEO) is not what it used to be. Major search engines like Google, Bing, and Yahoo! are now becoming smarter in terms of organic searches. This means that if a website is not optimized the way the search engine prefers, it gets penalized by being pushed further down the rankings where the chances of internet users finding your website is very low.

Social Media Optimization Trends for 2015

The year has just begun and again, social media optimization has stepped up its game. The key to succeeding in the fast-paced and continuously changing world of online marketing is to keep up with the latest trends. Staying on top and ahead of these trends early on in the year is a strategy every business owner should consider. When you start working on applying these trends before your competition can even begin to think of doing the same, you will be 3 steps ahead of them and capture the interest of your audience, who can potentially become your clients.

Top 3 Trends This 2015 You Cannot Ignore

Social Media isn’t going anywhere soon; in fact it has taken over the advertising industry and it’s proven to be very effective. This year, make sure that you’re updated with the trends that will make the biggest positive impact on your business. Here are the top 3 trends of the year:

• A mobile-friendly website is a necessity. Smartphones and tablet are all the rage, everyone has one. This is the best way to connect to your customers, making your website mobile accessible will draw in more leads.

• The need for diversity in social media. Being comfortable with the usual social media platforms won’t be enough this year. 2015 means taking a chance on lesser known platforms in order to expand your reach.

• Content marketing will get bigger. This has been a recurring trend and it will just get bigger within the year. Creating consistent and valuable content to be published online will get you more attention, there’s no denying that. 

Experts Have Your Back

Diving head first into social media trends without doing proper research can end in disaster. Although business owners are known to be risk-takers, this shouldn’t be the case here. There are dedicated and experienced Baton Rouge SEO specialists like the staff of Red Stick SEO. Contact us at 225-243-7941 and we will work to make your small business succeed this 2015.

Making the Most Out of Content Marketing for Better SEO in Baton Rouge

Search engine optimization (SEO) and content marketing are intertwined with each other; business owners have to engage in both to remain competitive in the Baton Rouge market. The fact that Google takes the time to constantly revamp the Panda algorithm highlights the importance of having great content. After all, content marketing provides SEO with the valuable backlinks necessary to determine the ranking of a website. To improve your Baton Rouge SEO campaign, you’ll have to improve the content that you produce on a regular basis. This is often easier said than done, especially if you do not have an extensive writing background.
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Benefits of a WordPress Website for Small Businesses

One of the basic essentials for a small business to succeed in today’s market is to have a well-designed, manageable, and customer-friendly website. With easy access to the internet, it’s not hard to find web software that can help you kick-start your company’s website. Before you go randomly searching for software, it’s important to remember that not all websites are created equal. A website can attract more customers or repel them, so make sure that you invest in software that is easy to maintain, budget friendly, and that you yourself can use. If these 3 factors are important to you, WordPress is the right choice for starting your own website. 

Top 5 Reasons to Choose WordPress

If those first 3 aspects aren’t enough to help you decide on using WordPress for your small business’s website, here are the top 5 reasons why you should.

1.) WordPress is SEO friendly – Your website has the potential to achieve a higher rank in major search engines.

2.) Easy to merge with social media – Drive more traffic towards your website by easily connecting your website to your social media accounts.

3.) Mobile Application – Through a mobile responsive coding your website will automatically become mobile friendly.

4.) Advanced Scheduling Option – Applicable for a busy business owner who has blogs or content written in advanced.

5.) Easy on the budget – It’s worth mentioning twice. WordPress makes you thrifty while maximizing your potential to be seen by customers. 

Invest in the Best and Skyrocket to the Top

WordPress is an online marketing technique that should be utilized because even novices can use this software and feel confident in what they’re doing. If you’re one of those business owners who cannot spare the time to create your own website, don’t fret. There are many experts who will be glad to help you out. Consult with RedStickSEO’s staff and see how far this Baton Rogue SEO specialist can take your business.