Google claims that social media signals do not affect search ranking, but numerous case studies such as those by Shrushti.com and Moz.com have proven otherwise. Thanks to algorithm updates like Hummingbird, quality content is given precedence over spammy ones—and retweets, likes and shares are pointing people towards worthwhile articles and videos.
Naturally, Baton Rouge SEO companies like Red Stick SEO have weighed in on how this development might affect search results. Experts have long held that Google+, among all social media platforms, has the biggest effect on SERPs because of one feature: authorship. According to Google CEO Eric Schmidt, content tied to verified online profiles (e.g. a Google+ account) usually rank higher than those that do not.
Monday, May 26, 2014
Monday, May 19, 2014
There’s no denying that Google has come a long way in improving its search algorithms. Gone are the days when blackhat SEO practitioners could manipulate results by simply stuffing their content with keywords. Thanks to changes introduced in the Penguin and Hummingbird updates, well-written and informative content are now prioritized over spammy ones.
That being said, SEO these days is still dependent on keywords. After all, users still enter keywords into search engines when they want information about something. Hence, content should still include judiciously inserted keywords to increase its chances of appearing as a top search result.
Friday, May 2, 2014
It can get rather boring when you browse a website full of quality content and all you see are walls of text. You may consider spicing things up with a number of descriptive images. However, if you want to push up the site’s rankings, much legwork will be needed in tweaking the pics you upload, and that’s where your SEO specialist comes in.