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Friday, August 4, 2017

Follow These Practical Tips to Create Content Ideal for Search Engine Optimization

When it comes to search engine-friendly content, the presence of text and imagery often dictate its success. After all, content is responsible for delivering the message that you want to impart to all of your potential customers. Timely, engaging, relevant content can set your business apart from similar brands. In fact, the way your content sounds and reads can convey your brand’s personality enough to distinguish you from other brands in your market. Therefore, you must think thoroughly about every word and image on your webpage.

This even extends to the technical aspects of your copy, such as tags and keywords, which are equally important. To help you post content worthy of your search engine optimization strategy, heed the following tips. Read more from this blog. http://bit.ly/2uXCKpN

Thursday, August 3, 2017

Top Tips for Marketing Your Brand Online from a Digital Marketing Specialist

Even if you think you’re just a small local business, you can’t afford to ignore the online world. After all, as many as 87 percent of Americans tend to be online throughout a normal day. This makes it the perfect place to introduce your brand and market it to as wide a customer base as possible.

That said, you must broach this internet treasure chest strategically, which is where a digital marketing specialist can be of great help. To get you started, a specialist offers the following strategic tips pursuant to boosting your business’ success.

Make Sure You Issue a Clear Call to Action

A compelling marketing campaign without a clear call to action renders your potential customers clueless about what to do once they become interested in your product or service. Hence, you need to make sure your CTA is captivating, easy to understand, and clearly visible. Achieve this through your CTA’s language, prominence, and tone. Read more from this blog. http://bit.ly/2uEAhW1