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Sunday, July 30, 2017

Baton Rouge SEO: 6 Personalized Marketing Mistakes You Should Avoid

Personalized marketing lets marketers deliver unique experiences to their target audience in ways that weren’t previously possible. Marketing methods that once consisted of generic and static messages can now be tailored to a user’s individual preferences, and this in turn can result in better engagement between a business and its customers.

Granted, very few marketers have actually achieved true personalization on a one-to-one level. So what’s preventing businesses from achieving this ideal? Three pitfalls are identified as the most common reasons for this epic fail.

1. Making customers feel that their privacy has been violated Consumers are very protective of their personal data, and any unauthorized use of it will instantly make them uncomfortable. Exercise restraint when doing personalization, and consider how intrusive your ads might appear. Pushing for familiarity too early could cast the seed of mistrust on your brand. Read more from this blog: http://bit.ly/2vj28Kd

Wednesday, July 26, 2017

Tweaks to Your SEO Strategy to Discuss with a Digital Marketing Agency

Adaptability is the hallmark of a great SEO campaign. After all, the digital marketing landscape is always changing, so your campaign needs to be able to make changes quickly. However, this doesn’t meant that you should make immediate changes to your current SEO campaign on a whim, especially if you have partnered with an SEO company.

As with any partnership, getting everyone on the same page is one of the keys to success. A quick consultation with your digital marketing agency can help you assess the benefits and risks of the changes you want implemented. Similarly, an experienced agency, such as RedStickSEO.com, may also be able to recommend a more effective change to help you achieve your goal. With that in mind, be sure you schedule a consultation prior to making any of these changes to your SEO campaign: Read more from this blog. http://bit.ly/2woL18h

Saturday, July 22, 2017

Better Content Marketing: How a Digital Marketing Company Can Help You

In today’s digital world, every business needs to have a strong online brand to find success. After all, more and more people are spending time on the Internet. As such, your marketing efforts should be where your customers are. One of the best ways to help you build a strong online brand and trust among web users is to engage in a content marketing campaign. When compared to traditional marketing, content marketing costs roughly 62 percent less, yet generates nearly three times as many leads!

Starting a content marketing campaign is fairly easy. However, keeping your campaign running at a high level will require a substantial time commitment--something that most business owners can struggle with. Fortunately, you can easily outsource your content marketing campaign to a digital marketing company. What are the benefits of coursing your content through SEO professionals? Read more from this blog: http://bit.ly/2wsY20m

Monday, July 17, 2017

The Importance of Hiring Professionals for Implementing Good SEO Techniques and Strategies

Companies, whether new or already established, would do well to utilize the advantages offered by proper implementation of SEO techniques. As it turns out however, a lot of them still carry the misconception that having an active website is enough to boost their popularity or recognition among their target market. This is not as simple as this, though.

This misconception is fueled mostly by a lack of professional guidance, which is why it is important to work closely with digital marketing agencies. Here are some ways that they can help you make the most out of SEO and its benefits.

Long-Term Campaign Strategy

First of all, you must have a strategy that will be implemented for long-term. It helps you set better and clearer goals, as well as make projections for possible results of your strategy. Keep in mind that implementing SEO techniques will not necessarily give you immediately visible results. Especially if you are just applying it for the first time, you need to give it some time to gain traction before the search engine can pick it up. Read more from this blog. http://bit.ly/2wopZqh

Tuesday, July 11, 2017

Top SEO Mistakes That Could Ruin Your Business This 2017


There’s a wide range of online marketing channels and methods that businesses use nowadays, with Facebook Marketing and Google AdWords among them. While these can be quite effective, they require a consistent budget to work.

Search engine optimization (SEO), on the other hand, might seem overrated, but what many businesses fail to realize is that it’s still one of the most cost-effective online marketing methods. Imagine how much organic traffic you can get for months the moment you rank high in search results pages? That’s how much return on investment you can get from SEO.

The challenge, however, is that the SEO is dynamic. It keeps on changing and marketers have to know how to adjust. The only way for SEO to work is to do it right. Knowing the mistakes you should avoid this 2017 is necessary to succeed. Read more from this article: http://bit.ly/2ul6LEp

Monday, July 10, 2017

A Smart Digital Marketing Company Will Scrutinize Social Media’s Evolution as a Customer Base



Social media remains dynamic, changing and evolving, keeping digital marketers constantly on their toes. As a business, you need to keep up with the changes as well. Just because you attract thousands of followers now doesn’t mean you can be complacent with your social media accounts. Your followers need to be continuously engaged while new ones need to be gained.

The direction of social media continues to draw analysis from media experts. So far, they think social media is a long way from becoming purchase points—i.e., an online marketplace. According to a survey, only 12 percent of consumers buy products on Facebook and Instagram while 55 percent say they use Pinterest to make a purchase. Though not ready for purchasing prime time, various social media channels are believed to hold a bright future in building a wider base of leads and customers for businesses. Read more from this article: http://bit.ly/2uljGWH

Thursday, July 6, 2017

Business Web Design Tricks from Your Digital Marketing Agency


First impressions last, and this couldn’t be more true when it comes to creating a website for your business. Since users are always on the rush, they don’t have much time to stay on a website. They would only browse through the pages, and if they don’t find what they’re looking for immediately, they’d hit that exit button.

In fact, you only have a few seconds to grab a user’s interest. According to studies, users focus only on certain elements in a website. Researchers at Missouri University of Science and Technology found that users look at a logo for 6.48 seconds while they spend 6.44 seconds on the main navigation menu. They spend less than 6 seconds to tinker with the social media icons, main image, and written content.

Given these, it’s important to know how to hook your users and make them stay longer to understand what your business is all about. Read more from this article: http://bit.ly/2ullrmQ

Wednesday, July 5, 2017

Lingering SEO Myths May Prevent Your Business from Succeeding with Its Online Goals


Search engine optimization (SEO) is no stranger to controversies, for it’s a very complex and almost chameleon type of digital marketing strategy. Both beginners and experts hold opinions about it and whether it will work for their business website or not. However, amid a lot of misconceptions, no one can deny the fact that SEO still thrives and will continue to thrive as long as it keeps up with search engines and technology in general.

Therefore, as a business, you are left with only one option in order to adopt an effective online marketing strategy: shun the following SEO myths.

SEO No Longer Exists

Many believe that SEO is dead. What they don’t know is that as long as search engines and algorithms are still alive and kicking, SEO remains alive and kicking. To keep your website visible and to continue generating traffic, it must adhere to the policies and algorithms that Google, Yahoo, Bing, and other major search engines implement. The only way to do it is still through SEO. Anyone who believes otherwise needs to reexamine why their websites aren’t receiving traffic. Read more from this article: http://bit.ly/2uTRnvB

Wednesday, June 28, 2017

The Do’s and Don’ts of Online Reputation Management as Advised by a Digital Marketing Specialist



Every business exposes itself to the risk of negative reviews and irate customers. It happens every day. The difference between sinking or swimming is what businesses do with these mishaps. Some may simply ignore the negatives and hope that they will go away on their own. Others choose to face it head-on.

Since almost everything is digital now, a single spark can easily become a wildfire. One complaint about your business now echoes across your entire customer base. Before you know it, your reputation or integrity is in flames. To prevent such a disaster from happening, you must act quickly and accurately. You need to know how to put out the fire, rather than adding fuel to it.

As with all things hazardous, prevention is always better than the cure. With such in mind, the following do’s and don’ts should keep businesses on the favorable side in the online world. Read more from this article: http://bit.ly/2ukVYd6

Friday, June 23, 2017

Heed These Winning Search Engine Optimization Tips Tailored to Small Local Businesses



Nothing is more important for your business today than an online presence, whether you are a corporate giant or the smallest, local enterprise. With a digital marketing strategy appropriate to your size and your target audience, you can gain a larger market share and enjoy more brand recognition than ever.

To accomplish such, however, you need to pay close attention to how you implement your search engine optimization (SEO) strategies. You may know that SEO, as an online marketing tool, strengthens your website’s ability to attract more attention and traffic the moment a keyword relevant to your business is used in a search. Read more from this article: http://bit.ly/2uTNy9E

Tuesday, June 13, 2017

Here Are Some of the Signs That You Need Help From A Digital Marketing Specialist



Traditional businesses who are new to the Internet often don’t have a digital marketing strategy in place. More often than not, they simply launched a website, and that was it. If it worked, then great. If it didn’t, some owners just forgot about it and concentrated on making their sales offline.

While it’s typical for most business owners to feel that they can handle their own digital marketing, the truth is that they are better off focusing on their core competencies--which is running their business. Check out these signs that indicate you could use some professional help from a digital marketing specialist today:

You Don't Exactly Have A Strategy

If launching your website is your idea of taking your business online, you don't exactly have a winning strategy. In fact, you don't have a strategy at all. After all, your website doesn’t exactly mean anything if you don’t attract eyeballs. Think of it this way--more than 286 million Americans regularly used the Internet back in 2016, accounting for as much as 88.5 percent of the total population. Read more from this article: http://bit.ly/2rn3rDB

Wednesday, June 7, 2017

If You Want Your Business To Be Better At SEO, There Are Several Trends You Can Follow



These days, most businesses rely on a strong online presence to conquer their market. With the help of search engine optimization, you can do just that. You can say it’s the ultimate marketing tool, one that allows you to gain maximum visibility for keywords relevant to your business each time a search on Google or Bing is made.

An overwhelming number of Internet users across America regularly use Google to research online. In fact, it is estimated that there are as much as 34 billion of searches done in Google throughout the US each month. While some of these searches pertain to current events, a great volume also have to do with products, services, and brands. Capitalize on this type of traffic by optimizing your websites for search engines, so you can appear on the first page of search engine results each time someone uses a keyword relevant to your brand. Read more from this article: http://bit.ly/2sFB2MK

Wednesday, May 31, 2017

Successful Promotion via Social Media Relies on a Solid Digital Marketing Company and Strategy



Successful businesses follow the crowd, in terms of clients, anyway. Subsequently, businesses are flocking to social media, a platform now so popular that the average time spent on it in a lifetime equates to five years and four months.

Social media ranks alongside effective SEO and web design as an integral tool for growing a business’ online presence. As a business, you need to broach it at various levels to generate a full-on buzz that connects you with your target audience. In other words, you need a multi-pronged attack.

Strategize Each Post

Every social media post should be premeditated. Otherwise, you are taking shots in the dark. Applying a concrete and calculated strategy helps you post with a purpose. Start with a goal. You may want to generate more traffic to your website. You’ll then need to create compelling posts that link back to your site. People captivated by your posts are more inclined to click on the link leading them to your relevant webpage. Read more from this article: http://bit.ly/2sFQBnM

Wednesday, May 24, 2017

SEO in 2017: The Best New Search Engine Optimization Techniques for Websites



While the concept of search engine optimization remains intact since its inception, its components continue to evolve in reaction to continuous refinements of algorithms and practices by major search engines such as Google.

Consequently, as a business owner you should annually review how you are using SEO for your website and how it is faring with the latest search engine rules as they evolve. By doing so, you can continue to reap the best possible results from search engine rankings. Are you wondering which SEO techniques will be important to incorporate in 2017?

Focus on Mobile

As mobile usage worldwide increases exponentially each year, Google now factors in the mobile capability of a website while penalizing websites that don’t effectively optimize their sites for mobile platforms. According to Merkle, in Q2 2016, Google produced 86 percent of all organic search visits in the U.S., and 90 percent of mobile organic search visits. Read more from this article: http://bit.ly/2rmEtnN

What Your Unconventional Business Needs to Find Success in Utilizing SEO



Being successful with SEO (search engine optimization) may seem like a time-consuming endeavor. It certainly can be, especially if you specialize in an untraditional niche like oriental rugs or foreign business cards. You can improve your SEO success, though, by implementing these tactics.

Research Your Audience

Since your audience is a little different than those in a traditional niche, you need to know everything about them. Take time to learn about their search habits, content delivery preferences, and purchasing behavior. Start by challenging your assumptions to the extent you start to narrow your focus and even redefine your target audience.

You can also learn from what others have found in your sector. There may be a case study, for example, that spotlights your audience’s buying behavior. Armed with this knowledge, you can put together more effective marketing campaigns going forward. Read more from this article: http://bit.ly/2sFCI8Z

Wednesday, May 17, 2017

How You Can Design the Perfect Company Website as Told by a Digital Marketing Agency



The design of your company’s website plays a fundamental role in your digital marketing strategy. It needs to look professional and run smoothly, lest you fail to capture attention. After all, your time is limited when it comes to engaging online users, thereby necessitating a correctly designed website.

Keep it Clean and Clutter-Free

To garner attention, first impressions are everything; this means each user’s initial experience with your website should be ideal. Therefore, remove any clutter and keep only those elements that add value to the user experience. You can start by using more white space, making your website feel more open and inviting.

Instead of submitting 400-500 word articles that consume space, break up such density by using interactive pictures and videos. The experience should be fun for your audience, so much so that they will want to come back more than once. Read more from this article: http://bit.ly/2rmthrm