Sunday, July 30, 2017

Baton Rouge SEO: 6 Personalized Marketing Mistakes You Should Avoid

Personalized marketing lets marketers deliver unique experiences to their target audience in ways that weren’t previously possible. Marketing methods that once consisted of generic and static messages can now be tailored to a user’s individual preferences, and this in turn can result in better engagement between a business and its customers.

Granted, very few marketers have actually achieved true personalization on a one-to-one level. So what’s preventing businesses from achieving this ideal? Three pitfalls are identified as the most common reasons for this epic fail.

1. Making customers feel that their privacy has been violated Consumers are very protective of their personal data, and any unauthorized use of it will instantly make them uncomfortable. Exercise restraint when doing personalization, and consider how intrusive your ads might appear. Pushing for familiarity too early could cast the seed of mistrust on your brand. Read more from this blog: http://bit.ly/2vj28Kd

Wednesday, July 26, 2017

Tweaks to Your SEO Strategy to Discuss with a Digital Marketing Agency

Adaptability is the hallmark of a great SEO campaign. After all, the digital marketing landscape is always changing, so your campaign needs to be able to make changes quickly. However, this doesn’t meant that you should make immediate changes to your current SEO campaign on a whim, especially if you have partnered with an SEO company.

As with any partnership, getting everyone on the same page is one of the keys to success. A quick consultation with your digital marketing agency can help you assess the benefits and risks of the changes you want implemented. Similarly, an experienced agency, such as RedStickSEO.com, may also be able to recommend a more effective change to help you achieve your goal. With that in mind, be sure you schedule a consultation prior to making any of these changes to your SEO campaign: Read more from this blog. http://bit.ly/2woL18h

Saturday, July 22, 2017

Better Content Marketing: How a Digital Marketing Company Can Help You

In today’s digital world, every business needs to have a strong online brand to find success. After all, more and more people are spending time on the Internet. As such, your marketing efforts should be where your customers are. One of the best ways to help you build a strong online brand and trust among web users is to engage in a content marketing campaign. When compared to traditional marketing, content marketing costs roughly 62 percent less, yet generates nearly three times as many leads!

Starting a content marketing campaign is fairly easy. However, keeping your campaign running at a high level will require a substantial time commitment--something that most business owners can struggle with. Fortunately, you can easily outsource your content marketing campaign to a digital marketing company. What are the benefits of coursing your content through SEO professionals? Read more from this blog: http://bit.ly/2wsY20m

Monday, July 17, 2017

The Importance of Hiring Professionals for Implementing Good SEO Techniques and Strategies

Companies, whether new or already established, would do well to utilize the advantages offered by proper implementation of SEO techniques. As it turns out however, a lot of them still carry the misconception that having an active website is enough to boost their popularity or recognition among their target market. This is not as simple as this, though.

This misconception is fueled mostly by a lack of professional guidance, which is why it is important to work closely with digital marketing agencies. Here are some ways that they can help you make the most out of SEO and its benefits.

Long-Term Campaign Strategy

First of all, you must have a strategy that will be implemented for long-term. It helps you set better and clearer goals, as well as make projections for possible results of your strategy. Keep in mind that implementing SEO techniques will not necessarily give you immediately visible results. Especially if you are just applying it for the first time, you need to give it some time to gain traction before the search engine can pick it up. Read more from this blog. http://bit.ly/2wopZqh

Tuesday, July 11, 2017

Top SEO Mistakes That Could Ruin Your Business This 2017

There’s a wide range of online marketing channels and methods that businesses use nowadays, with Facebook Marketing and Google AdWords among them. While these can be quite effective, they require a consistent budget to work.

Search engine optimization (SEO), on the other hand, might seem overrated, but what many businesses fail to realize is that it’s still one of the most cost-effective online marketing methods. Imagine how much organic traffic you can get for months the moment you rank high in search results pages? That’s how much return on investment you can get from SEO.

The challenge, however, is that the SEO is dynamic. It keeps on changing and marketers have to know how to adjust. The only way for SEO to work is to do it right. Knowing the mistakes you should avoid this 2017 is necessary to succeed. Read more from this article: http://bit.ly/2ul6LEp

Monday, July 10, 2017

A Smart Digital Marketing Company Will Scrutinize Social Media’s Evolution as a Customer Base

Social media remains dynamic, changing and evolving, keeping digital marketers constantly on their toes. As a business, you need to keep up with the changes as well. Just because you attract thousands of followers now doesn’t mean you can be complacent with your social media accounts. Your followers need to be continuously engaged while new ones need to be gained.

The direction of social media continues to draw analysis from media experts. So far, they think social media is a long way from becoming purchase points—i.e., an online marketplace. According to a survey, only 12 percent of consumers buy products on Facebook and Instagram while 55 percent say they use Pinterest to make a purchase. Though not ready for purchasing prime time, various social media channels are believed to hold a bright future in building a wider base of leads and customers for businesses. Read more from this article: http://bit.ly/2uljGWH

Thursday, July 6, 2017

Business Web Design Tricks from Your Digital Marketing Agency

First impressions last, and this couldn’t be more true when it comes to creating a website for your business. Since users are always on the rush, they don’t have much time to stay on a website. They would only browse through the pages, and if they don’t find what they’re looking for immediately, they’d hit that exit button.

In fact, you only have a few seconds to grab a user’s interest. According to studies, users focus only on certain elements in a website. Researchers at Missouri University of Science and Technology found that users look at a logo for 6.48 seconds while they spend 6.44 seconds on the main navigation menu. They spend less than 6 seconds to tinker with the social media icons, main image, and written content.

Given these, it’s important to know how to hook your users and make them stay longer to understand what your business is all about. Read more from this article: http://bit.ly/2ullrmQ

Wednesday, July 5, 2017

Lingering SEO Myths May Prevent Your Business from Succeeding with Its Online Goals

Search engine optimization (SEO) is no stranger to controversies, for it’s a very complex and almost chameleon type of digital marketing strategy. Both beginners and experts hold opinions about it and whether it will work for their business website or not. However, amid a lot of misconceptions, no one can deny the fact that SEO still thrives and will continue to thrive as long as it keeps up with search engines and technology in general.

Therefore, as a business, you are left with only one option in order to adopt an effective online marketing strategy: shun the following SEO myths.

SEO No Longer Exists

Many believe that SEO is dead. What they don’t know is that as long as search engines and algorithms are still alive and kicking, SEO remains alive and kicking. To keep your website visible and to continue generating traffic, it must adhere to the policies and algorithms that Google, Yahoo, Bing, and other major search engines implement. The only way to do it is still through SEO. Anyone who believes otherwise needs to reexamine why their websites aren’t receiving traffic. Read more from this article: http://bit.ly/2uTRnvB