Thursday, April 30, 2015

What’s Gone: How Hummingbird Changed SEO Tactics

SEO in Baton Rouge can affect your marketing efforts, especially if there are changes or updates in the strategy. With the rise of Google’s Hummingbird algorithm, many business owners are asking themselves: is SEO a dying breed, or is it still alive and well enough to work? The answer might shock you: it’s a bit of both.

Friday, April 24, 2015

Content Marketing Tips for your Business

Content marketing is more valuable than ever and small to big companies are seeing huge returns. Content marketing can be scaled according to your need and options exist for every budget. In order to make 2015 your most successful year for content marketing, here are valuable and timely tips. Find ways to incorporate them into your strategy or hire a Baton Rouge SEO company to do this for you.

Invest in visual content

Digital technology is evolving and it has given marketers the chance to tell stories through the use of videos, infographics, and images. Visuals get more total views than textual content. Incorporate visual elements in every single post, article, and tweet you produce.

Learn to curate

It’s becoming clear that customers are less interested in promotional content and more drawn to thought leadership quality content. The best way to do this is by learning to curate relevant content from across the web and providing your followers with information they want and need.

Repurpose content

Unless you have a team of content creators, it’s difficult to produce materials on a daily basis. In order to maximize the value of the content you publish, find ways to repurpose it. Pull out key points from an article and tweet them. Finding ways to repurpose material will allow you to extend the valuable life of your content. To maximize your content creating efforts for your business, work with a Baton Rouge SEO company like Red Stick SEO. For more information, visit our website: http://redstickseo.com/

Wednesday, April 8, 2015

Four Business-to-Business Marketing Trends That You Should Do

As you lay the foundation of your marketing strategy, here are five marketing trends to give your business a jumpstart on your big projects for the rest of this year and the following years.

Get to know your customers

Dig deeper into customization and personalization strategies to find the small, yet profitable subsets of your market. Micro-targeting these customers will require data to create the kind of one-to-one conversations. Commit to a buyer persona that lets you dive into needs, lifestyle, and motivation of your buyers.

Spend your money on the right content and platform

The days of free reach are over. If you don’t pay, your followers very likely won’t see anything you’re doing in the social realm. Understand which digital properties are performing best for you. Build budgets and relationships around content placement, opportunities, and platforms. Pair posts with strong calls to action and supporting elements.

Dominate Mobile

Fine-tune your mobile strategy for content execution. Employ dynamic display technology to adjust content offers and images sizes based on user’s screen resolution. Power-up your social media channels with micro-content to draw viewers’ attention.

Quality Content Will Spotlight the Importance of Professional Writers

Be prepared to provide in-depth creative briefs and make internal documentation available to give your writer a complete view of what you’re trying to accomplish and your target audience. To have these online marketing strategies for your business, hire a Baton Rouge SEO company like RedStick SEO. For more information, visit us at http://redstickseo.com/