HOME

Tuesday, July 11, 2017

Top SEO Mistakes That Could Ruin Your Business This 2017


There’s a wide range of online marketing channels and methods that businesses use nowadays, with Facebook Marketing and Google AdWords among them. While these can be quite effective, they require a consistent budget to work.

Search engine optimization (SEO), on the other hand, might seem overrated, but what many businesses fail to realize is that it’s still one of the most cost-effective online marketing methods. Imagine how much organic traffic you can get for months the moment you rank high in search results pages? That’s how much return on investment you can get from SEO.

The challenge, however, is that the SEO is dynamic. It keeps on changing and marketers have to know how to adjust. The only way for SEO to work is to do it right. Knowing the mistakes you should avoid this 2017 is necessary to succeed. Read more from this article: http://bit.ly/2ul6LEp

Monday, July 10, 2017

A Smart Digital Marketing Company Will Scrutinize Social Media’s Evolution as a Customer Base



Social media remains dynamic, changing and evolving, keeping digital marketers constantly on their toes. As a business, you need to keep up with the changes as well. Just because you attract thousands of followers now doesn’t mean you can be complacent with your social media accounts. Your followers need to be continuously engaged while new ones need to be gained.

The direction of social media continues to draw analysis from media experts. So far, they think social media is a long way from becoming purchase points—i.e., an online marketplace. According to a survey, only 12 percent of consumers buy products on Facebook and Instagram while 55 percent say they use Pinterest to make a purchase. Though not ready for purchasing prime time, various social media channels are believed to hold a bright future in building a wider base of leads and customers for businesses. Read more from this article: http://bit.ly/2uljGWH

Thursday, July 6, 2017

Business Web Design Tricks from Your Digital Marketing Agency


First impressions last, and this couldn’t be more true when it comes to creating a website for your business. Since users are always on the rush, they don’t have much time to stay on a website. They would only browse through the pages, and if they don’t find what they’re looking for immediately, they’d hit that exit button.

In fact, you only have a few seconds to grab a user’s interest. According to studies, users focus only on certain elements in a website. Researchers at Missouri University of Science and Technology found that users look at a logo for 6.48 seconds while they spend 6.44 seconds on the main navigation menu. They spend less than 6 seconds to tinker with the social media icons, main image, and written content.

Given these, it’s important to know how to hook your users and make them stay longer to understand what your business is all about. Read more from this article: http://bit.ly/2ullrmQ

Wednesday, July 5, 2017

Lingering SEO Myths May Prevent Your Business from Succeeding with Its Online Goals


Search engine optimization (SEO) is no stranger to controversies, for it’s a very complex and almost chameleon type of digital marketing strategy. Both beginners and experts hold opinions about it and whether it will work for their business website or not. However, amid a lot of misconceptions, no one can deny the fact that SEO still thrives and will continue to thrive as long as it keeps up with search engines and technology in general.

Therefore, as a business, you are left with only one option in order to adopt an effective online marketing strategy: shun the following SEO myths.

SEO No Longer Exists

Many believe that SEO is dead. What they don’t know is that as long as search engines and algorithms are still alive and kicking, SEO remains alive and kicking. To keep your website visible and to continue generating traffic, it must adhere to the policies and algorithms that Google, Yahoo, Bing, and other major search engines implement. The only way to do it is still through SEO. Anyone who believes otherwise needs to reexamine why their websites aren’t receiving traffic. Read more from this article: http://bit.ly/2uTRnvB

Wednesday, June 28, 2017

The Do’s and Don’ts of Online Reputation Management as Advised by a Digital Marketing Specialist



Every business exposes itself to the risk of negative reviews and irate customers. It happens every day. The difference between sinking or swimming is what businesses do with these mishaps. Some may simply ignore the negatives and hope that they will go away on their own. Others choose to face it head-on.

Since almost everything is digital now, a single spark can easily become a wildfire. One complaint about your business now echoes across your entire customer base. Before you know it, your reputation or integrity is in flames. To prevent such a disaster from happening, you must act quickly and accurately. You need to know how to put out the fire, rather than adding fuel to it.

As with all things hazardous, prevention is always better than the cure. With such in mind, the following do’s and don’ts should keep businesses on the favorable side in the online world. Read more from this article: http://bit.ly/2ukVYd6

Friday, June 23, 2017

Heed These Winning Search Engine Optimization Tips Tailored to Small Local Businesses



Nothing is more important for your business today than an online presence, whether you are a corporate giant or the smallest, local enterprise. With a digital marketing strategy appropriate to your size and your target audience, you can gain a larger market share and enjoy more brand recognition than ever.

To accomplish such, however, you need to pay close attention to how you implement your search engine optimization (SEO) strategies. You may know that SEO, as an online marketing tool, strengthens your website’s ability to attract more attention and traffic the moment a keyword relevant to your business is used in a search. Read more from this article: http://bit.ly/2uTNy9E

Tuesday, June 13, 2017

Here Are Some of the Signs That You Need Help From A Digital Marketing Specialist



Traditional businesses who are new to the Internet often don’t have a digital marketing strategy in place. More often than not, they simply launched a website, and that was it. If it worked, then great. If it didn’t, some owners just forgot about it and concentrated on making their sales offline.

While it’s typical for most business owners to feel that they can handle their own digital marketing, the truth is that they are better off focusing on their core competencies--which is running their business. Check out these signs that indicate you could use some professional help from a digital marketing specialist today:

You Don't Exactly Have A Strategy

If launching your website is your idea of taking your business online, you don't exactly have a winning strategy. In fact, you don't have a strategy at all. After all, your website doesn’t exactly mean anything if you don’t attract eyeballs. Think of it this way--more than 286 million Americans regularly used the Internet back in 2016, accounting for as much as 88.5 percent of the total population. Read more from this article: http://bit.ly/2rn3rDB