Wednesday, May 31, 2017

Successful Promotion via Social Media Relies on a Solid Digital Marketing Company and Strategy

Successful businesses follow the crowd, in terms of clients, anyway. Subsequently, businesses are flocking to social media, a platform now so popular that the average time spent on it in a lifetime equates to five years and four months.

Social media ranks alongside effective SEO and web design as an integral tool for growing a business’ online presence. As a business, you need to broach it at various levels to generate a full-on buzz that connects you with your target audience. In other words, you need a multi-pronged attack.

Strategize Each Post

Every social media post should be premeditated. Otherwise, you are taking shots in the dark. Applying a concrete and calculated strategy helps you post with a purpose. Start with a goal. You may want to generate more traffic to your website. You’ll then need to create compelling posts that link back to your site. People captivated by your posts are more inclined to click on the link leading them to your relevant webpage. Read more from this article: http://bit.ly/2sFQBnM

Wednesday, May 24, 2017

SEO in 2017: The Best New Search Engine Optimization Techniques for Websites

While the concept of search engine optimization remains intact since its inception, its components continue to evolve in reaction to continuous refinements of algorithms and practices by major search engines such as Google.

Consequently, as a business owner you should annually review how you are using SEO for your website and how it is faring with the latest search engine rules as they evolve. By doing so, you can continue to reap the best possible results from search engine rankings. Are you wondering which SEO techniques will be important to incorporate in 2017?

Focus on Mobile

As mobile usage worldwide increases exponentially each year, Google now factors in the mobile capability of a website while penalizing websites that don’t effectively optimize their sites for mobile platforms. According to Merkle, in Q2 2016, Google produced 86 percent of all organic search visits in the U.S., and 90 percent of mobile organic search visits. Read more from this article: http://bit.ly/2rmEtnN

What Your Unconventional Business Needs to Find Success in Utilizing SEO

Being successful with SEO (search engine optimization) may seem like a time-consuming endeavor. It certainly can be, especially if you specialize in an untraditional niche like oriental rugs or foreign business cards. You can improve your SEO success, though, by implementing these tactics.

Research Your Audience

Since your audience is a little different than those in a traditional niche, you need to know everything about them. Take time to learn about their search habits, content delivery preferences, and purchasing behavior. Start by challenging your assumptions to the extent you start to narrow your focus and even redefine your target audience.

You can also learn from what others have found in your sector. There may be a case study, for example, that spotlights your audience’s buying behavior. Armed with this knowledge, you can put together more effective marketing campaigns going forward. Read more from this article: http://bit.ly/2sFCI8Z

Wednesday, May 17, 2017

How You Can Design the Perfect Company Website as Told by a Digital Marketing Agency

The design of your company’s website plays a fundamental role in your digital marketing strategy. It needs to look professional and run smoothly, lest you fail to capture attention. After all, your time is limited when it comes to engaging online users, thereby necessitating a correctly designed website.

Keep it Clean and Clutter-Free

To garner attention, first impressions are everything; this means each user’s initial experience with your website should be ideal. Therefore, remove any clutter and keep only those elements that add value to the user experience. You can start by using more white space, making your website feel more open and inviting.

Instead of submitting 400-500 word articles that consume space, break up such density by using interactive pictures and videos. The experience should be fun for your audience, so much so that they will want to come back more than once. Read more from this article: http://bit.ly/2rmthrm