Wednesday, November 26, 2014

Content is still Key for 2015 SEO

Search engine optimization, or SEO, is about providing relevant and readable content for site visitors who are looking for information about a product they want to buy or a service they want to check out. Now that Google has yet again followed up its local ranking algorithm with its new Google Pigeon updates, marketing experts take it as another challenge to try to get their clients’ website to the top of the search engine results page (SERP). There is little chance for any website to try to fool Google through sneaky, black hat tricks, for this updated algorithm has its own mechanism to make sure that websites with relevant and important content get to earn their place on the top pages.

Thursday, November 13, 2014

The Common Misconceptions of Online Reputation Management

In this day and age of social media and technology, most businesses tend to forget that with all the positive effects of the internet, there are also damaging effects. The worldwide web opens up a lot of doors for expanding businesses and reaching everyone, but it also gives people the freedom to say what they way whenever they want, and that includes negative business reviews. Whether those reviews are lies from the competitors or an irate customer ranting, people will read them and this will affect your business.

Online Reputation Management: The Solution

The best way to combat this problem is through online reputation management. Although this service has become popular for many businesses, there are still a lot of common misconception surrounding this online marketing strategy. Here you can find these misconceptions and the truth behind the confusion.


Top 3 Misconceptions

#1: It takes a lot of time and effort to manage your online reputation.

This simply isn’t true. There are countless professionals who offer their services to manage your reputation for your business, just like this Baton, Rouge SEO company composed of a highly capable crew.

#2: It’s okay to ignore what is being said about your company.

Most companies and businesses know there are negative reviews being written about them, and they chose to ignore it. This won’t do because these reviews won’t just go away. In fact, they make potential customers go to your competition instead.

#3: Online reputation should only start when the negative reviews have shown up.

It’s a practical strategy to only employ the service when there are already negative reviews, but it’s a wiser strategy to protect the image of your business from the get go. It saves you time and effort in the long run.

Be attentive to what people are saying about your company. Manage your reputation right so you won’t risk losing potential customers. Getting the services of an expert team like Red Stick, a Baton Rouge SEO specialist, early on will help your company reach the top, while avoiding roadblocks and speed bumps.

A Professional Website Audit, It’s a Good Thing!

An auditing for a business always sounds like it’s a bad thing, but in the case of a website audit, it’s not bad at all. In fact, it’s a really good thing. A site audit is simply just employing someone to meticulously examine your website using their expert knowledge and tools to let you know what’s good and what’s bad with your site. It’s also advisable to get a semi-annual or even just a yearly site audit to make sure that your company is up to date with Google’s stringent policies. This is where an online marketing expert can help you company successfully audit your website and create a better one after seeing all the flaws.

Types of Website Audits

There are various types of website audits that a company can do for your business, but here we will list down the most common types needed for SEO purposes.

• Site Health Audits – A general assessment of the site health which concerns issues like a downturn in traffic due to unknown causes.

• Red Flag Audits – Assessing the website for potential penalty issues.

• Competitive Site Audits – Identifying site gaps and how they compare with the competitors and addressing this for continued website growth.

• Negative SEO Audits – Analyzes the downturns of site metrics that have been attacked by negative SEO methods.

• Security Audits – Audits the website for vulnerability.

Website Audit Importance

You might be convinced that you can use tools to audit your own website, and that is possible. But hiring a professional like the team of Red Stick, the Baton Rouge SEO experts will give fresh eyes, a comprehensive audit, a correct assessment and conclusions that are best of your website.