Wednesday, June 28, 2017

The Do’s and Don’ts of Online Reputation Management as Advised by a Digital Marketing Specialist

Every business exposes itself to the risk of negative reviews and irate customers. It happens every day. The difference between sinking or swimming is what businesses do with these mishaps. Some may simply ignore the negatives and hope that they will go away on their own. Others choose to face it head-on.

Since almost everything is digital now, a single spark can easily become a wildfire. One complaint about your business now echoes across your entire customer base. Before you know it, your reputation or integrity is in flames. To prevent such a disaster from happening, you must act quickly and accurately. You need to know how to put out the fire, rather than adding fuel to it.

As with all things hazardous, prevention is always better than the cure. With such in mind, the following do’s and don’ts should keep businesses on the favorable side in the online world. Read more from this article: http://bit.ly/2ukVYd6

Friday, June 23, 2017

Heed These Winning Search Engine Optimization Tips Tailored to Small Local Businesses

Nothing is more important for your business today than an online presence, whether you are a corporate giant or the smallest, local enterprise. With a digital marketing strategy appropriate to your size and your target audience, you can gain a larger market share and enjoy more brand recognition than ever.

To accomplish such, however, you need to pay close attention to how you implement your search engine optimization (SEO) strategies. You may know that SEO, as an online marketing tool, strengthens your website’s ability to attract more attention and traffic the moment a keyword relevant to your business is used in a search. Read more from this article: http://bit.ly/2uTNy9E

Tuesday, June 13, 2017

Here Are Some of the Signs That You Need Help From A Digital Marketing Specialist

Traditional businesses who are new to the Internet often don’t have a digital marketing strategy in place. More often than not, they simply launched a website, and that was it. If it worked, then great. If it didn’t, some owners just forgot about it and concentrated on making their sales offline.

While it’s typical for most business owners to feel that they can handle their own digital marketing, the truth is that they are better off focusing on their core competencies--which is running their business. Check out these signs that indicate you could use some professional help from a digital marketing specialist today:

You Don't Exactly Have A Strategy

If launching your website is your idea of taking your business online, you don't exactly have a winning strategy. In fact, you don't have a strategy at all. After all, your website doesn’t exactly mean anything if you don’t attract eyeballs. Think of it this way--more than 286 million Americans regularly used the Internet back in 2016, accounting for as much as 88.5 percent of the total population. Read more from this article: http://bit.ly/2rn3rDB

Wednesday, June 7, 2017

If You Want Your Business To Be Better At SEO, There Are Several Trends You Can Follow

These days, most businesses rely on a strong online presence to conquer their market. With the help of search engine optimization, you can do just that. You can say it’s the ultimate marketing tool, one that allows you to gain maximum visibility for keywords relevant to your business each time a search on Google or Bing is made.

An overwhelming number of Internet users across America regularly use Google to research online. In fact, it is estimated that there are as much as 34 billion of searches done in Google throughout the US each month. While some of these searches pertain to current events, a great volume also have to do with products, services, and brands. Capitalize on this type of traffic by optimizing your websites for search engines, so you can appear on the first page of search engine results each time someone uses a keyword relevant to your brand. Read more from this article: http://bit.ly/2sFB2MK