Wednesday, July 30, 2014

Finding Your Way in Baton Rouge’s Online Community

Baton Rouge, Louisiana’s capital city boasts of a rich history. Prior to its founding as an American city, the French, English, and Spanish have occupied the city—all influences that are traceable on its name and its flag. Recently, Bernardo de Galvez, who was one of the city’s founders and defenders as well as the Spaniard who became Governor of Louisiana prior to its American founding, was honored by the House of Representatives with a portrait of him.

Now what does Baton Rouge’s past have to do with today’s life in the city? Comparing the achievements of our forefathers is a way of figuratively showing how and where communities are built today. The New World is a virtual one, of the lives we create online with social-networking platforms and the kind of businesses that thrive in them.

Doing business on the Internet is a venture that takes two to tango: providing services and promotions. An SEO company aids local businesses with online campaigns. The company also works as a guide, messenger, and to an extent, an online catalogue. Finding your way in Baton Rouge’s online community begins with SEO; however, such a highly technical marketing method can be difficult for businesses to take on by themselves.

The varied historical traces of Baton Rouge show how the city was born and kept. In an online community, companies would have to seek help from an SEO company as the foundation of a thriving and successful business. Find your way, but be guided.

Thursday, July 17, 2014

Networking Tips for LinkedIn with Social Media and SEO in Baton Rouge

Businesses oftentimes need the help of other such entities to survive and outlast the competition, which is why networking should be an essential part of building your enterprise. If you don’t want to scour every networking event in Louisiana’s capital personally, you can always look for potential clients and stakeholders through LinkedIn.

Generate Expert Content

You can hit two birds with one stone if you invest in content creation, especially about expert tips and information on your industry, and posting them on social media sites. Not only will you be helping other businesses, you’ll also score some sweet points with your Baton Rouge SEO campaign.

Use Notifications to Be Active

Check what other LinkedIn users are doing with their careers or businesses, and make it a point to congratulate people on achievements and important milestones. Increasing your LinkedIn activity this way assures people that there’s a person behind your account and brand name – someone they might eventually want to do business with.

Pump Up Your Profile

Make sure that you completely fill out all important sections of your profile page, and update them from time to time whenever significant changes arise. A good tip would be to keep your business summary in bulleted form instead of sentences or paragraphs for your potential readers to understand it easily.

Connect and Be Connected

Put your LinkedIn profile on your business card so your prospective clients know to connect with you through social media. Moreover, you should also put the link on emails and online directories so people could easily find your profile whenever they need to contact you. Efficient networking through LinkedIn mixes elements of both social media and SEO in Baton Rouge to get the word out where it’s needed the most.

Thursday, July 3, 2014

A Guide to Writing Content for SEO that Baton Rouge Firms should Follow

Panda and Penguin started it; Hummingbird is perfecting it. Thanks to the latest Google algorithm, search engine optimization or SEO techniques today should focus on content creation instead of keyword stuffing or other techniques that appeal only to web crawlers. In today’s online marketing world, reader-friendly content is king.

Audience Priority

What better way to write content that people can understand and get information from than actually writing with people in mind? Identify the target market for your business in Louisiana and choose topics for Baton Rouge SEO content that you know will interest them and keep them reading.

Business Blog

Thanks to these new guidelines, there’s absolutely no reason not to set up a blog for your website. Create unique content as often as you can (produce new ones every month, if possible) using SEO-optimized keywords that hopefully can generate some backlinks for your site. Be sure to keep your posts related to your business, though.

Catch with Headlines

Write catchy headlines that will instantly grab the attention of whoever happens to visit your website. Whether you’re writing stuff to post solely on your site, or for social media sharing purposes, clear and interesting headlines (without going over the top) are half the battle.

Don’t Farm Links

“Link farming” is a process that’s frowned upon and in fact banned by major search engines. It relies on mass purchase of links that lead back to your site. SEO practices in Baton Rouge today relies on natural link building, and that can be accomplished by writing quality content that people will want shared.

Keep your SEO efforts up-to-date by focusing on excellent quality content generation. In doing so, you are helping your business efficiently reach out to your target market and reel in some real and loyal customers or clients.