Monday, January 26, 2015

White Hat SEO is Best for Brands and Businesses

Search engine optimization (or SEO) is not what it used to be. Major search engines like Google, Bing, and Yahoo! are now becoming smarter in terms of organic searches. This means that if a website is not optimized the way the search engine prefers, it gets penalized by being pushed further down the rankings where the chances of internet users finding your website is very low.

Friday, January 9, 2015

Social Media Optimization Trends for 2015

The year has just begun and again, social media optimization has stepped up its game. The key to succeeding in the fast-paced and continuously changing world of online marketing is to keep up with the latest trends. Staying on top and ahead of these trends early on in the year is a strategy every business owner should consider. When you start working on applying these trends before your competition can even begin to think of doing the same, you will be 3 steps ahead of them and capture the interest of your audience, who can potentially become your clients.

Top 3 Trends This 2015 You Cannot Ignore

Social Media isn’t going anywhere soon; in fact it has taken over the advertising industry and it’s proven to be very effective. This year, make sure that you’re updated with the trends that will make the biggest positive impact on your business. Here are the top 3 trends of the year:

• A mobile-friendly website is a necessity. Smartphones and tablet are all the rage, everyone has one. This is the best way to connect to your customers, making your website mobile accessible will draw in more leads.

• The need for diversity in social media. Being comfortable with the usual social media platforms won’t be enough this year. 2015 means taking a chance on lesser known platforms in order to expand your reach.

• Content marketing will get bigger. This has been a recurring trend and it will just get bigger within the year. Creating consistent and valuable content to be published online will get you more attention, there’s no denying that. 

Experts Have Your Back

Diving head first into social media trends without doing proper research can end in disaster. Although business owners are known to be risk-takers, this shouldn’t be the case here. There are dedicated and experienced Baton Rouge SEO specialists like the staff of Red Stick SEO. Contact us at 225-243-7941 and we will work to make your small business succeed this 2015.

Wednesday, January 7, 2015

Making the Most Out of Content Marketing for Better SEO in Baton Rouge

Search engine optimization (SEO) and content marketing are intertwined with each other; business owners have to engage in both to remain competitive in the Baton Rouge market. The fact that Google takes the time to constantly revamp the Panda algorithm highlights the importance of having great content. After all, content marketing provides SEO with the valuable backlinks necessary to determine the ranking of a website. To improve your Baton Rouge SEO campaign, you’ll have to improve the content that you produce on a regular basis. This is often easier said than done, especially if you do not have an extensive writing background.

Monday, January 5, 2015

Benefits of a WordPress Website for Small Businesses

One of the basic essentials for a small business to succeed in today’s market is to have a well-designed, manageable, and customer-friendly website. With easy access to the internet, it’s not hard to find web software that can help you kick-start your company’s website. Before you go randomly searching for software, it’s important to remember that not all websites are created equal. A website can attract more customers or repel them, so make sure that you invest in software that is easy to maintain, budget friendly, and that you yourself can use. If these 3 factors are important to you, WordPress is the right choice for starting your own website. 

Top 5 Reasons to Choose WordPress

If those first 3 aspects aren’t enough to help you decide on using WordPress for your small business’s website, here are the top 5 reasons why you should.

1.) WordPress is SEO friendly – Your website has the potential to achieve a higher rank in major search engines.

2.) Easy to merge with social media – Drive more traffic towards your website by easily connecting your website to your social media accounts.

3.) Mobile Application – Through a mobile responsive coding your website will automatically become mobile friendly.

4.) Advanced Scheduling Option – Applicable for a busy business owner who has blogs or content written in advanced.

5.) Easy on the budget – It’s worth mentioning twice. WordPress makes you thrifty while maximizing your potential to be seen by customers. 

Invest in the Best and Skyrocket to the Top

WordPress is an online marketing technique that should be utilized because even novices can use this software and feel confident in what they’re doing. If you’re one of those business owners who cannot spare the time to create your own website, don’t fret. There are many experts who will be glad to help you out. Consult with RedStickSEO’s staff and see how far this Baton Rogue SEO specialist can take your business.