Thursday, November 13, 2014

A Professional Website Audit, It’s a Good Thing!

An auditing for a business always sounds like it’s a bad thing, but in the case of a website audit, it’s not bad at all. In fact, it’s a really good thing. A site audit is simply just employing someone to meticulously examine your website using their expert knowledge and tools to let you know what’s good and what’s bad with your site. It’s also advisable to get a semi-annual or even just a yearly site audit to make sure that your company is up to date with Google’s stringent policies. This is where an online marketing expert can help you company successfully audit your website and create a better one after seeing all the flaws.

Types of Website Audits

There are various types of website audits that a company can do for your business, but here we will list down the most common types needed for SEO purposes.

• Site Health Audits – A general assessment of the site health which concerns issues like a downturn in traffic due to unknown causes.

• Red Flag Audits – Assessing the website for potential penalty issues.

• Competitive Site Audits – Identifying site gaps and how they compare with the competitors and addressing this for continued website growth.

• Negative SEO Audits – Analyzes the downturns of site metrics that have been attacked by negative SEO methods.

• Security Audits – Audits the website for vulnerability.

Website Audit Importance

You might be convinced that you can use tools to audit your own website, and that is possible. But hiring a professional like the team of Red Stick, the Baton Rouge SEO experts will give fresh eyes, a comprehensive audit, a correct assessment and conclusions that are best of your website.

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