In the last two years, the entire landscape of SEO has been revamped by Google, Bing, and other search engines. Today, SEO is no longer just about link building and keyword stuffing. In fact, Google places more emphasis on the value provided by your website than how many keywords it is incorporating.
The element of algorithms however is still there, which means you can adopt a few techniques to make your website rank better in search engines. From improving its design and usability to creating viral content, just employing a few search engine optimization strategies and your website will be on top in no time.
Improve the UI and UX
User interface and User experience simply refer to the value being provided by your website to its visitors. Google takes into consideration how many users are coming to your website and then opting for your competitors. If the percentage is too high, it can negatively affect your rankings.
Mobile optimization is the key to search engine optimization success. Google has said time and again that they are focusing more and more on mobile optimization especially in the year 2016. If your website is mobile optimized, your ranks has more chances of going higher, since approximately 42% of traffic is now coming to search engines through mobile phones.