The Internet continues to be the most ideal platform to advertise any products or services. With its growing number of users, it’s not surprising to see the competition becoming fiercer and fiercer. How do you make sure that you beat your competitors and even gather more visitors online?
Search Engine Optimization (SEO) techniques that abide with the latest standards and guidelines of search engines such as Google will certainly work to your advantage. For the past years, Google has been updating its algorithm to enhance the search results for searchers; however, for those websites that are not ready for these changes, this resulted to low rankings.
In 2016, emphasis should be given on better user experience for site visitors. To do this, your website must be easy to access. Changes in interface, layout, font, font size, background colors and the like—these little changes can entice visitors to regularly check out your website. By performing A/B testing you can gain insights on which parts of your website appeal to your visitors and which parts do not. Improving the visual appeal of your website and making it accessible will optimize your user experience.
Aside from this, SEO efforts in increasing your traffic along with getting high ranks in Google mean continuously providing quality content. This will highly increase your visitor user experience as they will find relevant information on your site. In turn, they can even share your content on various platforms in Social Media.
The number of visitors that go to your website and stay will serve as your measure on how effective your site planning is. Thorough SEO planning can give you good impressions on Google and therefore reward with you higher ranking. From there, the rest is history.