The foundation of all search engine optimization is the use of keywords. The right keywords can drive your company’s website ranks higher on any search engine results pages. As SEO involves complex strategies that you have little time for as a business owner, it’s smarter to consult with a professional Baton Rouge SEO service, such as RedStickSEO.com, to help you, among other things, develop the most effective keywords for your market. Having a base set of keywords is just the beginning of the process in properly marketing your business in Baton Rouge with search engine optimization. Now how to implement this properly and effectively, you’ll need a professional SEO company to customize all the other online marketing and promotional services your business might need to drive your brand and your website’s visibility across the different marketing platforms.