Tuesday, December 2, 2014

Blogs Competing for Attention

There are literally millions of bloggers today, and even the most voracious of readers doesn’t have time to consume the massive amounts of content being generated each day. If you want to promote your business via blogging, here are a few pointers to give you an edge over the competition.

Concise Text for Skimmers

Make it an easy scan. You only have a few seconds to capture the attention of an internet surfer. Make it easy for your readers to know which parts hold important information by using bold text. Font type and size should be carefully selected not just for aesthetics, but for width size. Long paragraphs can turn off readers; shorten them instead.


Attracting Your Niche

Simply reporting facts on your blog would not guarantee readership. The problem with posting news is there are a lot of other websites that deliver the same service. You have to give your content a personal touch. Maybe you can publish some editorial pieces about controversial topics. It may be intimidating, but making a stand will also help you find people who share your views. Blogging presents an opportunity for you to introduce what your business is all about. You can do it yourself with these rules. Though, you might attract the wrong crowd with a random targeting strategy. Remember, niche exposure is a priority! That’s why it would be best to ask a Baton Rouge SEO firm like Red Stick SEO for help. They are exposed with social media optimization strategies. Who will make sure to attract a niche through keywords relevant to your business; produce content that persuades prospects to look into your service.

No comments:

Post a Comment