Thursday, April 30, 2015

What’s Gone: How Hummingbird Changed SEO Tactics

SEO in Baton Rouge can affect your marketing efforts, especially if there are changes or updates in the strategy. With the rise of Google’s Hummingbird algorithm, many business owners are asking themselves: is SEO a dying breed, or is it still alive and well enough to work? The answer might shock you: it’s a bit of both.

What died?

There are two sides to SEO, white hat and black hat; black hat SEO relies on below-the-belt tactics that aim to trick search engines into giving a good ranking to a website or web page not because of the quality of its content in terms of what the reader can appreciate, but solely on the number of links, keyword insertions, spam, and other shady techniques. This seedy underbelly of the SEO world, fortunately, is dying, thanks to smart algorithms like Hummingbird, or even the previous Panda and Penguin updates.

What’s still alive?

White hat SEO, on the other hand, relies not on deception, link farming, and spamming tactics, but on quality content, links, keywords, and the like. This type of optimization hinges on excellent user experience, because what would a business website be if it doesn’t foster efficient communication and interaction between the business owner and his customers and prospective clients?

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