Monday, October 19, 2015
Internet Marketing for SMEs: Three Tips for an Effective Mobile SEO
Change is a universal principle cutting across all facets of life; sometimes you are prepared for it and other times, it just takes you by surprise. Nevertheless, it is your ability to respond to that change that ultimately determines whether it is a favorable one or otherwise. Such is the case of the online marketing scene which has over the years, witnessed a revolution in mobile and telecommunication usage. As a business owner, you should already be familiar with the key role of Search Engine Optimization (SEO) in internet marketing as well as its resulting effects on website traffic and leads conversion. Back then, people accessed the Internet using laptops and computers, but nowadays mobile devices have captured the space, and so to continue enjoying the dividends of your online marketing strategies, your approach must adapt to accommodate this paradigm shift.