Chances are that, you have more than likely heard many marketers proclaim that every small business needs SEO. When it's all said and done, statistics indicate that they are in fact correct. Small businesses that utilize SEO stand to gain several distinctive advantages over their competitors that don't, some of which will be discussed below.
1) Unparalleled ROI
No other marketing strategy can deliver as high of a ROI as SEO can. When
conducted correctly, SEO has the potential to deliver organic traffic to your
website without delay. This scale of organic traffic, would of cost you a
significant amount if you were to acquire it through other marketing strategies
such as PPC for example.
2) Everyone Searches For Products And Services Online
One of the reasons why small businesses need SEO is simply based off the fact
that the internet has enabled a level of convenience that many people take
advantage of when it comes to researching potential products and services that
they are interested in. Said in simple terms, more and more people are
searching for products/services and reviews of said products and services, from
the luxury and convenience of their homes. Therefore, if you want potential
customers to discover your business online, you need the services of an SEO
3) Long History Of Leads Without Recurring Costs
Another benefit that's associated with SEO is that it can help to provide your
company with a long history of leads, without recurring expenses. For example,
if your site is optimized effectively, you would be able to receive visitors
months and even years from now.