Wednesday, April 23, 2014

About Baton Rouge SEO for 2014: The Living, the Dying and the Soaring

Search engine optimization or SEO in Baton Rouge is the local businesses’ best friend in the online marketing arena – it allows small and large businesses alike to be more visible to their customers by affording them a higher ranking in search engine results pages or SERPs, especially on Google. This 2014, with the rise of Google’s Hummingbird algorithm, many business owners are asking themselves: is SEO a dying breed, or is it still alive and well enough to work? The answer might shock you: it’s a bit of both.

What died?

There are two sides to SEO, white hat and black hat – black hat SEO relies on below-the-belt tactics that aim to trick search engines into giving a good ranking to a website or web page not because of the quality of its content in terms of what the reader can appreciate, but solely on the number of links, keyword insertion, spam, and other techniques.


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