The idea behind typography is not just to make the content readable, but meaningful as well. Anyone can type out a line of text or paragraph; what’s difficult is to effectively use typography elements like letter spacing, font size, and line height to give content a sense of character. That’s what the best Baton Rouge SEO companies can do for you. More than optimize your site for the search engines, they can also optimize it for your users as well, which ultimately, is what’s most important.
To the casual entrepreneur, typography might not be a necessary consideration. However, if you are serious about your online business, then you must know that it is an essential component of your overall web design. Consulting a bona fide Baton Rouge SEO firm will go a long way toward finding the right typography choices for your website’s conversion needs.